THE IMPACT OF AUDIENCE TOWARDS YORUBA NEWS PRESENTATION ON TELEVISION

Television and radio are the electronic vehicles that transport million of persons each day to far away laces. They are the present day technological revolution that has been transforming much of the worlds for the past two centuries and their impact on our social, political and cultural life has been profound. The media also have tremendous impact on world civilization. Broadcasting started in Nigeria with the inception of wired broadcasting known as radio distribution service or reinfusion, developed in Great Britain by the British broadcasting corporation (BBC ).

Broadcasting came to Nigeria in pursuit of its colonial interest, Britain found if convenient to set-up an experimental radio receiving station in Lagos. This was done in December 1932 to pick up short wave transmissions of the British broadcasting corporation empire service in 1974. Three years later the receiving station became a radio distribution station that is, a reinfusion centre extending beyond Lagos to London and Kaduna respectively, such that broadcasting wired service was taken gradually to other population centers.

Broadcasting came to Nigeria in 1949. Interestingly, Nigerian broadcasting service was inaugurated in 1957, accordingly, under the statutory corporation act (NBC NO 39 OF 1957) having fully achieved an independent status as a district government development. Broadcasting is defined as primarily, a medium for prompt delivery of information through carefully designed and selected programmes such as, cover news, music, drama and information. It is essential to inform and entertain and educate to protect culture, break down barriers and reduce the world to a global village.