THE IMPACT OF ADVERTISING ON SALES CONSUMER PATRONAGE

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TABLE OF CONTENTS

Title Page - - - - - - - - -

Approval Page - - - - - - - -

Declaration - - - - - - - -

Dedication - - - - - - - - -

Acknowledgement - - - - - - -

Abstract - - - - - - - - -

Table of Contents - - - - - - -

CHAPTER ONE – INTRODUCTION

1.1 Background of the Study - - - - -

1.2 Statement of the Problem - - - -

1.3 Objectives of the Study - - - - - -

1.4 Research Questions - - - - - -

1.5 Research Hypothesis - - - - - -

1.6 Significance of the Study - - - - -

1.7 Scope of the Study - - - - - -

1.8 Limitations of the Study - - - - -

1.9 Definition of Terms - - - - - -

CHAPTER TWO – REVIEW OF RELATED LITERATURE

2.1 Introduction - - - - - - -

2.2 Theoretical Framework - - - - -

2.3 Conceptual Framework - - - - -

2.4 Empirical Review - - - - - -

CHAPTER THREE – RESEARCH METHODOLOGY

3.1 Introduction - - - - - - -

3.2 Research Design - - - - - -

3.3 Population of Study - - - - - -

3.4 Sample size and Sampling Techniques - - -

3.5 Method of Data Collection - - - - -

3.6 Research Instrument

3.7 Validity of the Instrument - - - - -

3.8 Reliability of the Instrument - - - -

3.9 Sampling Method - - - - - -

CHAPTER FOUR – DATA PRESENTATION AND ANALYSIS

4.1 Introduction - - - - - - -

4.2 Data Presentation and Analysis - - - -

4.3 Testing Hypothesis - - - - - -

CHAPTER FIVE – SUMMARY, CONCLUSION AND RECOMMENDATION

5.1 Summary - - - - - - - -

5.2 Conclusion - - - - - - - -

5.3 Recommendations - - - - - -

References - - - - - - - -

Appendix - - - - - - - -