PRICING OF AGRICULTURAL PRODUCTS

Price: 4000.00

(A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS)

ABSTRACT

This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis.

To carryout the research work. The some of the following objectives were set out.

To find out the problems associated with the pricing system of sorghum.

To make appropriate recommendation on how to improve on the pricing system of the sorghum Based on these extensive literature review on text book.

Fournals, and material on the area of the study was carried out.

Based on these researcher came up with following findings.

The survey shows that the pricing system as adopted by sorghum suppliers does not lead to customer repeats patronage.

It was equally discovered that the product is not really available in all the markets in Enugu metropolis.

The four ps of marketing price promotion place and products should be adequately applied for improved performance.

It is the researchers opinion that if these recommendations are judiciously carried out sorghum supplier will not only serve their customers better but also improve their profit margin.

TABLE OF CONTENTS

Title page ii

Approval page iii

Dedication iv

Acknowledgement v

Abstract vii

Table of content ix

CHAPTER ONE

1.0 Introduction 1

1.1 Background of the study 1

1.2 Statement of the problem 3

1.3 Objective of the study 4

1.4 Research question 5

1.5 Significance of the study 6

1.6 Scope of the study 7

1.7 Limitation of the study 7

1.8 Definition of terms 8

CHAPTER TWO:

2.0 literature review 9

2.1 An overview of agric marketing 9

2.2 Classification of agricultural produce 11

2.3 Importance of agricultural produce 15

2.4 Marketing concept in agric marketing 18

2.5 Marketing mix for agric produce 21

2.6 Product mix for alp 22

2.7 price mix for agric produce 23

2.8 Distribution mix for agric produce 25

2.9 promotion mix for agric produce 27

CHAPTER THREE

3.0 Details Discussion 31

3.1 What is price? 31

3.2 Type of price 33

3.3 pricing of agric produce 35

3.4 pricing objectives 37

3.5 The impact of pricing an agric marketing 40

CHAPTER FOUR

4.0 Summary of findings recommendation and conclusion 41

4.1 Summary of findings 41

4.2 Recommendation 43

4.3 Conclusion 43

Bibliography. 45

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY PRICING

Pricing is much more of an uncontrollable variable for the agricultural producer especially in the short run. In the first place, agricultural producers come in small operating units produce homogenous products and cannot influence supply situation in the face of changing demand in the short run. In the long run these producer can influence price b y reducing the acreage cultivated.

According to Kotler (1996 P : 46) price is the amount of money customer pay for the product or service and the time a place of exchange. Munier (1994 : 10) in the quality review of marketing stated that price is the exchange value of a good service and the value of an item is what it can be exchange in the market place, every product and services has it price. It is through price and payment that firms recover their cost of production and active their management of profit.

Price is the monetary expression of value, value is created in utility ,utility is an expression, of usefulness, whole usefulness is based on the potential for nod and want. Satisfaction, value and utility are culturally based while needs and want cultural psychological, sociological and physiological, based, therefore price as an ultimate expression, of needs and want satisfying potential of an item of product or service which has cultural psychological and economic implication on market.

Edoga and Ani (2000 : 319) noted that price is often used to indicate value when it is paired with the perceived quality of product or service specifically, value can be defined as the ration of perceived quality to price (value perceived quality/price).

This relationship shows that for a given price as perceived, quality increases, value increases. Also for a given price, value decreases. When perceived quality decreases for some product, price itself influence s the perception of quality and ultimate value to consumers. This include transport services.

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