GET THE COMPLETE PROJECT
CONSUMER PROTECTION POLICY IN NIGERIA
(A CASE STUDY OF SURVEY OF CONSUMERS IN ENUGU STATE)
ABSTRACT
Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles more embracing and positive in it’s everyday application in improving product innovation. The main aim of this project is to known the impact of “marketing mix” in the accomplishment of organization objectives. Over the years, unfective marketing communication has had a negative effect on marketing mix, which makes is ask question. How much is marketing communication (promotion) appreciation in enhancing the positive outcome of other marketing variables. Marketing communication itself is the effort by a firm or company to design and disseminate information about it product existence, feature turns and the benefits to the target markets, using different medium. This study is expected to throw more light on how effective marketing mix (product, price, promotion, and place) can help accomplish organization objectives.
TABLE OF CONTENTS
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study 1
1.2 Statement of the study
1.3 Objectives of the Study
1.4 Hypothesis/ Research Questions
1.5 Significance of the study
1.6 Scope/ Delimitation of the study
1.7 Definition of terms
1.8 Limitation of the study
CHAPTER TWO
REVIEW OF RELATED LITERATURE
2.1 Scope of Consumerism
2.2 Perspective on Consumerism
2.3 The Nigeria Context
2.4 The Need for Consumer Protection in Nigeria
2.5 Basic For Consumer Protection Policy in Nigeria
2.6 Perspective on Consumer Protection
2.7 Consumer Laws in Nigeria
2.8 The Consumer Profile
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 sources of Data
3.2 Research Instrument Used
3.3 Population of the study
3.4 Sample Size for Consumer
3.5 Sample Size for Producers
3.6 Questionnaire Distribution
3.7 Pattern of Questionnaire Distribution
3.8 Questionnaire Distribution
3.9 Problems Encountered
CHAPTER FOUR
PRESENTATIONS AND ANALYSIS OF DATA
4.1 Presentation and Analysis Of Data
4.2 Test of Hypothesis
CHAPTER FIVE
DISCUSSION OF FINDINGS, RECOMMENDATION AND CONCLUSION
5.1 Summary of Findings 5.2 Recommendations
5.3 Conclusion
Bibliography
Appendix
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Marketing practices in the early sixties have its way through satisfying the manufacturer and his goals without considering the consumers position in the product.
Nwaneri (1981), noted that the social orientation in marketing of these early times challenges and changes or cultural values and socio-economic conditions that give rise to consumers dissatisfaction and grievances against marketing activities. Therefore, one would say that consumerism is a protest against marketing malpratices and or any endeavour to eradicate marketing injustice and malady.
Consumerism, with its emphasis on the consumers right is increasingly becoming a crucial topic in marketing scence with a lot of implications, for business.
According to Assael (1984) consumerism is the set of activities of independent organization government and business a like, designed to protect the consumer the primary concern is to ensure the consumers rights in the process of exchange.
These rights include the rights to information, to be told the truth, to be given the necessary and adequate alternatives, and to be assured of his health and safety in the process of consumption.
Basically, business accepts the marketing concepts of consumer sovereignty, which enjoying that the consumer is the focal point of the economic system this is done through the operation of the market system the consumer not only determine, but also directs the flow of goods and service. To this extent, he is supreme in the market place and did not need further protection. On the other hand, the government argues that consumer, supremacy is a mischievous trick played on for a joke and their it has a constitutional obligation to protection the citizens who are consumers’ in one way or the other.
Baker, (1979), while examining the concept of marketing suggested that if economic are comprised of people and we are endeavouring to allocate scarce resources, in order to maximize satisfaction, then it is the satisfaction of people which we are aiming at.
This being so essential that we determine first, What the people want and then allocate our resources, accordingly. In this respect, how ever, the government should come in, in the market system to affect control over business through legislative and regulating processes, which in the middle of the controversy. The consumer in the face of many products with increasing complexities has remained a helpless victim. It is important to not here that consumption has not been very much pursued with regard to developing the countries like Nigeria.
However, certain developing countries under certain measure to demonstrate government effect in the direction of consumption in Nigeria Onah (1979).
The measure include:-
i. The rent decree / edict
ii. The enactment of price control decree of 1970
iii. The promulgation of the food and grug decree of 1974
Generally, in this regard, the consumer protest rest on balancing the manufacturers profit motives with the consumers satisfaction. It is clearly stated that the main cause of consumer discontent with the business enterprise is marketing since it is only part of the consumers. However, it is obvious that the consumers dissatisfaction and any attempt to remedy thus arise from the relationship an organization has with the consumer.
1.2 STATEMENT OF THE PROBLEM
Generally, inspite of the outside intervention in the market mechanism, there are still complains of discontent. These are however, reflection in incessant journalistic, exposition of unethical business practices, business insensitivity to the aspiration of the consumer. These have been seen in the expression of concern about the image of corporate sector in Nigeria. consumers have always suffered in the wrath of productive errors and marketing aggrandizement.
From the foregoing, the question that arises hings on whether in fact, the Nigeria consumer need protection by way of more governmental legislation; is he aware of the operating consumer laws and to what extent has he coursed to them when ripped off in the market place?
Would he had been better protected through extra government machinery like personal and group mobilization, or through vigorous consumer protection, movement? What have actually contributed to consumers’ lack of interest, inertia or apathy in fighting for their rights when in fact there are legislative or government bodies to protect them in Nigeria? Does it means that these consumer protection policy objectives are fast shifting grounds, are they fast becoming obsolete in Nigeria environment? What have actually become of some consumer, protection policies in Nigeria such as standard organization of Nigeria act of 1976, National Agency for Foods and Drugs Administration Control (NAFDAC) counterfelt and take drugs (MISC, Provision) Decree of 1989, National Drug Law enforcement Agency act of 1989.
1.3 OBJECTIVES OF THE STUDY
The following objectives of this research study are listed below:
i. To explore other forms of consumer protection other than direct government intervention
ii. To determine the desirability or otherwise of more consumer protection legislative in Nigeria.
iii. To draw out critically the marketing implication of consumerism to the Nigeria marketer.
iv. To carefully examine the subject matter of consumerism as certaining the extent of consumer protection in Nigeria.
v. To ascertain also, the extent of consumer awareness of consumer protection laws in Nigeria.
1.4 HYPOTHESIS / RESEARCH QUESTIONS
Based on the objective specltout above, the following, formulation of hypothesis/research questions are below listed:
i. Hull (H0): Nigeria consumers are not sensitive to their rights in the market place.
Alternative (HA): Nigeria consumers are sensitive to their rights in the market place.
ii. Hull (H0): Majority of Nigeria consumers’ are unaware of major consumer protection laws in Nigeria.
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