UYO URBAN RESIDENT’S PERCEPTION OF REBANDING NIGERIA

Many Nigerians are not enthusiastic about the image laundering project Rebranding Nigerian of the Federal Government. The Widespread view is that the campaign tagged GOOD PEOPLE, GREAT NATION, speak headed by information and communication minister, Dora Akunyili, might not achieve its desired aim report published in newspaper and magazines have either supported reports in the punch newspaper of 1st April, 2009 edition. The commentator stressed that the Nigerian people have always been good people from a great nation, except for “our” bad leaders that need absolute rebranding. In supporting this view, Aregbeshola (2009) believes that Nigerian’s images can only be improved when both the leaders and followers begin to do what is right. He maintains thus; But until then, any campaign aim at improving Nigeria’s image would be an exercise in futility and a sheer waste of human and material resources, (Aregbeshola, 2009, 9,1) the broadcast media are not left out in the campaign as network news time are been devoted to the campaign.