TRADITIONAL MEDIA AND POLITICAL MOBILIZATION OF WOMEN IN NSIT IBIUM

This study sought to find out the influence of traditional media in women mobilization of women in Political campaigns in Nigeria 2011. Using a conceptual framework, the study explains the utility and shows the entry-point of traditional media in the mobilization of women in Political campaigns in Nigeria. Through a survey research in Nsit ibium LGA and structured interviews, the study examined ways through which traditional media changes the resource dimension in Political campaign mobilization of women and also whether traditional media is altering the strategic salience of ethnicity in voter mobilization of women in Political campaigns. The findings of the study show that traditional media tools make Political campaigns more expensive and do not change the importance of ethnicity as the primary basis of political identity and mobilization of women in Political campaigns in Nigeria. The study concludes that traditional media makes a substantial a difference in a Political campaign when aggressively used in mobilizing campaign resources and in targeting their bases through bunkum and aggressive Get-Out-The-Vote campaigns.