TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS

TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS

ABSTRACT

This study which   is  on  trade  fair   as  an  instrument  the  promoting  manufactured  goods  in  enugu  metropolis,  (A  case  study  of  asbestors  sheet  made  by  emenite Nigeria  limited)  was  carried  out  due  to  the  following  objectives.

• To  determine  how  trade  their  can  help to  stimulate  marketing  produces.
• How  trade  fair  can  help  a  company to  increased  their  marketing  shares and profits
• Whether  participants,  organizer  and  consumer  obtain  values  for  their  money.

Finally, to  access  how  the  participating companies  make  adjustment  when  need  arises  in other  to achieve  the  above  objectives,  the  research  carried  out face  to  face  oral  interview  which  helped  them  obtain  information   50  respondent were   interviewed. Based  on  analysis  the  following   findings  were made.

• Emenlte participant  in  trade  fair  help  successfully  in  promoting   products    asbsetors  sheet
• Trade  fair   positively  created  awareness of  absorb  sheet  product  of  emenite  ltd.
• And  emenite  participation  help  to  increase  customer  patronage. In  the view  of the  above   ending the  researcher  recommend the following.
• Tan  emenite  should   continues  to  attend   trade  fair  because  it  promotes  it’s  products.
• That  emenite  ltd  should  improved  on its  transportation  arrangement.
• Based  on the fact that  trade  fair  creates   awareness  and  increase  customer  patronages  emenite  should  continue  to  attend trade  fairs.

TABLE OF CONTENTS

Title page

Abstract

Table of content

CHAPTER ONE  INTRODUCTION

1.1.      Background to the study

1.2.      Statement of the problem

1.3.      Objectives of the study

1.4.       research  question

1.5.      Significance of the study

1.6.      Scope  of the  study

1.7.      Limitation  of the  study

1.8.      Methodology of study

CHAPTER TWO LITERATURE REVIEW

2.1.   Management of trade fairs

2.2            Meaning  of trade  fair

2.3    Objective of trade fair

2.4          The organization  of  trade  fair

2.5            Guides   for  all  trade fair

2.6            Trade  fair  as  a  promotional  tool

2.7          Performance and prospect of trade fair

2.8            The  impact  of trade  fair  on  local manufactures.

2.9    Basic  rules  for  effective  and  efficiency trade fair

CHAPTER THREE:  RESEARCH

RESEARCH METHODOLOGY         

3.1    Sources of data

3.2   Population of the study

3.3  Size  determination sample

3.5  Sampling  techniques

3.6  Research  instrument  questionnaires

3.7  Validity  of  research  instrument

3.8  Method  of  data  treatment  and  analysis

CHAPTER FOUR:  SUMMARY

4.1 Summary of findings

4.2  Conclusion

4.3 Recommendations

Chapter one

1.1.   BACKGROUND TO THE STUDY

Trade fair is a form of promotional device that enables companies or manufactures to show case and demonstrate their products to both middlemen and ultimate consumers.

 It  can  also  be  defined  as  a means  through   which manufactures,  distributors  display  their  good  to the  members of the public.

People participation in trade fairs have privilege to physically examine, make comparison and learn about new source.

TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS