THE USE OF INTERNET AS A COMMUNICATION TOOL IN INTERNATIONAL MARKETING

 

 

 

The use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers. The following findings were made in the course of the study. Nigeria accepted that Internet promote international marketing Nigeria prefers Internet marketing to traditional marketing strategies. Nigeria believes that Internet quickens international marketing, that Nigeria international marketing or marketers make use of Internet services and unfortunately, Nigeria is not yet highly connected to Internet.

 

 

Table 1: opinion on weather Internet promotes international marketing.

 

Table 2: preference of either traditional or Internet marketing methods.

 

Table 3: opinion on whether Internet quickens international marketing communication

 

Table 4: respondent opinion on whether internet is used by Nigeria international markets.

 

Table 5: opinion on whether Nigeria is highly connected to internet.