THE STUDY OF THE IMPACT OF RADIO ADVERTISING ON THE MARKETING OF CONSUMERS PRODUCTS

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THE STUDY OF THE IMPACT OF RADIO ADVERTISING ON THE MARKETING OF CONSUMERS PRODUCTS

ABSTRACT

This project caption the impact of radio advertising on the marketing of consumes product in Imo state has been written in partial fulfillment of the requirement for the award of Higher National Diploma (HND) in marketing school of business and management technology, federal polytechnic Nekede Owerri Imo State. I cannot say for sure that this is the first write up, be it in term paper, project, etc. But am convinced that I have done a good work with the use of many organization in Owerri municipal.

The topic is very vast that no one can claim that he treated it in all ramification. I have only tried to pierce through the vital points of the topic relevant to the investigation I have made.

The researcher went into the modern method of advertising, the advertising media and various vehicles by which advertiser convey their messages to target groups of prospects.

In chapter one which is the introductory chapter, the researcher discussed part of the above. In chapter two which is literature review, discussed characteristics of radio advertising, advantages and disadvantage of advertising etc.

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