GET THE COMPLETE PROJECT
THE SIGNIFICANCE OF PRODUCT QUALITY ON DEMAND FOR INDUSTRIAL PRODUCTS
TABLE OF CONTENTS
Title Page
Certification
Dedication
Acknowledgement
Abstract
Table of Content
CHAPTER ONE
1.0 Introduction
1.1 Background of the Study
1.2 Research Problem
1.3 Objective of the Study
1.4 Scope of the Study
1.5 Significance of the Study
1.6 Statement of Hypothesis
1.7 Operational Definition of Essential Terms
CHAPTER TWO
2.1 Historical Background of Product Quality
2.2 Product Quality Definition
2.3 Organisational Structure and Personnel
2.4 Importance of Product Quality
2.5 How does Product Quality Affect Setraco
2.6 Economist View of Product
2.7 Factors Affect Product Decision
2.8 What business can do
2.9 Influence on Consumer Behaviour
CHAPTER THREE
3.0 Introduction
3.1 Research Design
3.2 Population of the study
3.3 Sampling Size Determination
3.4 Sources and Collection of Data
3.5 Method of Data Analysis
3.6 Decision Rule
CHAPTER FOUR
4.1 Presentation of Data
4.2 Data Analysis and Hypothesis Testing
4.3 Decision of finding
CHAPTER FIVE
5.1 Limitation of the Study
5.2 Summary of major Finding
5.3 Conclusion
5.4 Recommendation
5.5 Area of Further Study
Bibliography
Appendix
Questionnaire
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO THE STUDY
Products are essential to the success of a company industries develop products to replace those that have become out dated in the eyes of consumers. Companies have to develop new products to satisfy the changing needs of customers, they also have to be developed in an attempt to contain competition without resorting to price competition.
Moreso, product may be an invention or innovation or a modification of an existing product to an extent that customers perceive the modified version as different. It may also be existing product just entering a new market.
Industrial products are intended to be used for making other product or for resale. They include items bought to facilitate the smooth running of an organisation, thus industrial product are aimed at facilitating and expediting exchange between producer and sellers and user who buy for making other products or for the smooth running of their organisation.
Industrial products are classified into: raw materials component parts and materials, installations or major, capital equipment, supplies, accessory equipment, and services.
This project is focusing on product quality” therefore finding and meeting customers need is in large measure the essence of project quality. So many successful companies constantly renew their commitment to develop, make and market innovative, easy to use high quality product without product. There is virtually nothing to market and without marketing there would have been any success, any business enterprises.
Good products are keys to market success any film will large succeeds or fails on the basis of it product. This is not because there is no substitute for consumer experience with the product. When satisfied, customers had a first experiences with the product while the other element of marketing mix, are the reasons for transactions and exchange, which transpire between the firm and it customers. Firms that are customer oriented do make a concerted effort through management initiatives marketing research consumer studies in order to put pot the best produce and services that consumer demand.
Industrial products refer to good produced in a factory with the use of machinery and technology. The first industrial products appeared in Britain during the 18th century and were a result of the increasing development in the metallurgic and textile industries. The advent of the industrial Revolution caused a swift change from an agrarian economy to a machine dominated are only in Britain, but in other developed countries around the world. From food and clothes to computers and cars industrial product are today not only an important parts of people’s lives but also base on money countries economy.
The demand quality produce is critical in industrial sector because it helps to ensure customer satisfaction and improves the perceptions of an organisations brand.
Product quality provides a strong compel taxes advantage and is an essential requirement for doing business with customer and buyer’s of industrial product.
According to international organisation for standardization (180) quality management are tools an industrial distribution need to meet the quality requirement of its customers enhance customer satisfaction and on the long-run maintain organisation standard to meet its and acquire an economy of sale. Demand for industrial products is derived explain also how you estimate the quality on product demand for industrial product.
Industrial product consists of all activities involved in the marketing of products and services to organisation i.e. commercials enterprises, profit and not for profit instructions, government agencies and resellers that use products and services in the further production of consumer or industrial goods and services and to facilitate the operation of their enterprise viewed from the perspective of marketing the quality of product on industrial demand for products require the extensive features that is attached to what a product can offer the satisfaction it can create, the end result of what an individual or organisation tends to achieve which is done through exchange process.
1.2 STATEMENT OF RESEARCH PROBLEM
The problem here is to find out how firm plan and develop their products. The emphasis have is that some companies do not plan or develop their product yet they succeed on the other some may plan and still fill.
Even then it is important to plan and develop product therefore the problem which this project want to address is that problem of finding out the development of product quality. Also to find out if there are underling ideas, concept and phenomena.
