THE ROLES OF PUBLIC RELATION IN CRISIS MANAGEMENT

This research was on the Role of Public Relation in crisis Management, a study of Ikot Ekpene, Local Government Area. This was so because in the process to satisfy activities and as a result crisis emerges. These crises that emerge posed a lot of problems to investigate the causes of crisis and examine the roles of Public Relation in crisis Management in Nigeria. This research used both primary and secondary source of data collection and population of the study was 141, 408 and sample size was 200. Included in the findings were that unemployment, land disputes, intolerance and lack of application of Public Relation strategies cause crises among others like improper demarcation of land boundaries, regular surveillance and tolerance among communities. The research recommends that these crises should be carried out through public relation enlightenment programmes.