ABSTRACT
The aim of this study is to ascertain the role of Broadcast media, particularly the television medium, in educating the public of human immune deficiency virus/acquired immune deficiency syndrome (HIV/AID) as well as caring for the HIV infected person in Kwara state Nigeria using NTA as a medium for case study. It seeks to find out whether the television has been able to really round government support for the containment of HIV/AIDS. Random selection method was adopted and questionnaires were distributed to the participant of these questionnaire were analyzed using simple frequency table and percentages. The result show that television, as a medium of mass communication has been able to raise awareness on HIV/AIDS through its various programme, which are geared towards enlightening people about HIV/AIDS or helping the infected person to live positively.
Intriguingly and curiously, it was also found that this awareness does not reflect in the attitude of people in terms of risky sexual behavior as HIV/AIDS infection is still on the increase in the states. Thus, this paper recommends that television progrmame should explore avenues of rallying stakeholders in the fight against HIV/AIDS.
TABLE
OF CONTENTS
Title page i
Certification ii
Dedication iii
Acknowledgement iv
Abstract v
Table of content vi
CHAPTER
ONE
1.0 Introduction
- Background
of the study
- Statement
of problem
- Objective
of the study
- Significance
of the study
- Research
questions
- Research
hypothesis
- Definition
of terms
- Assumption
of terms
- Assumption
- Scope & limitation of the study
CHAPTER
TWO
2.0 Literature
review
- The review
- The media
campaign against aids
- Assessment
of the media effect
- Summary of
the literature review
CHAPTER
THREE
3.0 Research
Methodology
CHAPTER
FOUR
4.0 Data
presentation and analysis
4.1 Data Analysis
4.2 Analysis
of research
CHAPTER
FIVE
5.0 Summary,
Conclusion, Implication and Recommendation
Reference
Bibliography
CHAPTER
ONE
1.0 INTRODUCTION
- BACKGROUND
OF THE STUDY
For broadcast media campaign on any issue to
interest the public, it must not be regarded as fallacious or unsystematically
prepared but rather involving messages on existing public interest to the people based on
experiences, facts, beliefs, socio- economic and educational backgrounds.
Against
this background, the federal government in conjunction with other countries of
the world through the World Health Organization (WHO) decided to embark on
massive campaigns against AIDS pandemic in the country.
The broadcast media, as part of its effort to eradicate
this deadly scourge in conjunction with the federal government through the
ministry of Health in 1986 established the National AIDS control Programme in
response to public concerns raised of the presence of Human Immune Deficiency syndrome
Virus (HIV) infestation in Nigeria.
Again,
in response to the evidence and the debate
on the existence if AIDS in
Nigeria, the then Minister of Health,
Profession Olukoye Ransom Kuti in 1987, instituted the National expert Advisory committee on AIDS
(NEACA) and was charged with the responsibility of establishing whether or not AIDS exists in Nigeria . They were also
mandated to advise the government as well as draw up programme, strategies and activities
to prevent control of HIV infection in the country.
The
report from the committee stated that “HIV and AIDS existed in Nigeria and
warned that unless immediate steps were taken to prevent the spread of the
diseases, the country would be faced with tremendous health problem. This necessitated
the establishment of AIDS Co-coordinating units and twenty one (21) testing facilities
in the various states of the federation. Training was conducted for personnel
to man these centre. There were also public enlightenment activities and
production of educational materials like posters, handbills, pamphlets, and
books on AIDS.
In
February 1989, a two weeks workshop was organized by the Federal Ministry
of Health, and other Human services Organizations including states ministries
of health with the technical assistance from the global programme on AIDS (GPA),
World Bank and other international agencies to
address the issue of AIDS in Nigeria. In March 1990, a resources
mobilization meeting was convened with participation by the Federal ministry of
Health, by the World Health Organization, Global Programme on AIDS and other
International donor agencies.
Also
in march, the National AIDS Co-coordinating units had the first “All Nigerian conference on AIDS” during which the then vice President,
Admiral Augustus Aikomu (LTD) launched
the maiden edition on the Hand book on
HIV infection and AIDS for health
workers. All these efforts were aimed at affecting possible solution towards
cursing the AIDS measure in Nigeria
and to ensure healthier environment for the popular.
Assertions
have been made that the Acquired Immune Deficiency Syndrome (AIDS) is a mere
fallacy and government propaganda of scaring people from enjoying sexual relationship. Some ridiculous names
have been given the acronym AIDS, such as America idea of Dissuading Sex,
Animal infected diseases syndrome and so on. It has been discovered that the
greater number of people infected by AIDS fall within the range of 20 – 40
years of age which is the prime age of life.
Despite
this fact, the non-challenge of our masses still prevails in relation, to
accept the media campaign on AIDS as a complete truth. Moreover, one should not
forget that it takes a lot of courage and grief to affect change in a society.
Though this study may not go into the structure of the AIDS control Programme or the dangers inherent in AIDS, it will look at the information management and the use of media campaigns to facilities proper public understanding of programme. It will prove the degree of which the entire public have related to the AID campaign and to what extent these campaigns have helped alert the masses on the dangers of AIDS, and then make recommendations.
THE ROLE OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST HIV/AIDS IN NIGERIA (A CASE STUDY OF NTA ILORIN)
