THE ROLE OF EFFECTIVE COMMUNICATION ON THE GROWTH OF SMALL SCALE BUSINESS IN NIGERIA

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THE ROLE OF EFFECTIVE COMMUNICATION ON THE GROWTH OF SMALL SCALE BUSINESS IN NIGERIA

ABSTRACT

The purpose of the study is to find out the role played by effective communication on the growth of small scale business in Nigeria. Effective communication plays a major role on the growth of small scale business in Nigeria. Management and communication are inseparable. It is the pivot in which activities of the various departments relate to enhance industrial growth, productivity and harmony in Vic-Van Ltd. The research work comprised five chapters. Chapter one is the introduction to the research work and it reveals the background of the study. Chapter two is the literature review and it reveals the effect of communication on the growth of small scale business and the problems encountered in maintaining effective communicator. Chapter three is the research design and methodology and it reveals the method the author used in achieving its conclusion. Percentage methods used to analyze the data gathered and presented in a simple percentage table. Chapter five is the summary of findings, conclusion and recommendations.