THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A STUDY OF ZODIAC HOTEL, ENUGU)

THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A STUDY OF ZODIAC HOTEL, ENUGU)

ABSTRACT

This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study.  We tried to find the advertising strategies employed by in achieving its objectives.  In the study some instruments was used in the investigation and they include: oral interview, questionnaire and survey. From the study we found out that, the Zodiac hotel Ltd major advertising medium is magazines.  They use some other ones like sign posts at strategic points of Enugu metropolis.  We also discovered that they use other promotional mix such as sales promotion (biros, cards, calendars etc) and publicity. We also found out that the environment and facilities of Zodiac Hotel attracts customers to the hotel. The relationship between the customers and the staff is highly credible.  We discovered that the firm has a very high reputation in the society. The researchers commended the management of Zodiac Hotel for good environment and facilities and we came up with the following recommendations.  They should include advertising budget in the operating cost, use more of television media of advertising than others & introduce more sign posts

TABLE OF CONTENT

CHAPTER ONE

Introduction

1.1        Background of study

1.2        Statement of problem

1.3        Objectives of the study

1.4        Research Questions

1.5        Significance of the study

1.6        Scope of the Study

1.7        Definition of Terms

CHAPTER TWO

Literature Review

2.1 Meaning of Advertising

2.2 Types of Advertising

2.3    Functions of Advertising

2.4    Significance of Advertising in Hotel Service

2.5    Requirements for Effective Advertising

2.6    The Merits and Demerits of Advertising a

        Developing Economy

2.7    Demerit of Advertising

2.8    Advertising Strategies Adopted by Zodiac

2.9    The Environment and Facilities of Zodiac

2.10  Customers and Personnel

2.11  The Benefits of Advertising in the Marketing

CHAPTER THREE

3.0  Research Design and Methodology

3.1  Company Profile Zodiac Hotel

3.2    Research Design

3.3    Population of the study

3.4    Research Instrument

3.5    Sample Size Determination

3.6    Sampling Technique

3.7    Method of Data Treatment and Analysis

3.5    Method of Investigation

3.6    Method of Data Analysis

3,7    Population and Sample Size

3.8    Sample Size

CHAPTER FOUR

4.0 Summary of Findings, Conclusions and  Recommendations

4.1    Summary of Findings

4.2    Recommendations

4.3    Conclusions

Bibliography

 CHPAPTER ONE

1.1       INTRODUCTION

Hotel services have played a functional role in the life of our people.  Hotel industry is the engine room for effective communication and all business transactions within and outside the country.

Hotel Advertising has contributed a lot to boost a better image of both major and minor hotels in developed services provides meals, drinks, attraction, accommodation etc, to the general public or person on transit especially to people who are leaving their homes to other foreign lands for business transactions.

THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A STUDY OF ZODIAC HOTEL, ENUGU)