THE ROLE OF ADVERTISING AND BRAND LOYALTY A COMPARATIVE STUDY OF BOURNVITA AND MILO

In order to arrive at the study some objectives must be set. The objectives are: i. To find out the role of product advertising and brand loyalty to the members of the public ii. To examine the ways brand loyalty could be improved with minimal cost. iii. To examine the level of consumption of Bournvita and Milo in Uyo metropolis iv. To highlight the important of advertising and brand loyalty