THE PUBLIC PERCEPTION AND COMPREHENSION OF RELIGIOUS FLIERS

The research work focused on Uyo Residents perception of religious fliers. The researcher used survey method for the study. The population of the study was according to 2006 population census, 3000 which comprised of residents of Abak Road, Aka Road, Oron Road, Ikot Ekpene Road, Itu Road, Ikpa Road, Dominic Utuk Road, Barracks Road, Atiku Abubakar Road. The researcher used random sampling techniques for the study. Out of 200 questionnaires that were administered, the researcher used random sampling a technique to arrive at a sample size of 180. The study revealed that, religious fliers have been by the residents of Uyo, from various denominations. The study revealed that Uyo residents had agreed that, the written content of the fliers has portrayed the semantics, when it comes to communication issues. The study also revealed that the aesthetics of the religious fliers had appealed to some members of Uyo residents, and to some, it had never appealed to them. So some of the respondents said, they got a little appeal from the aesthetics of the religious fliers.