THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)

THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)

ABSTRACT

The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu).

Primary and secondary data were collected to solve the research problem.  Questionnaires were used as research instrument.  The population of the study comprised the customers, management and relevant staff of Nigerian Breweries Plc in Enugu metropolis.

In order to carry out the work effectively the following objectives were formulated.

1)                  To determine whether Nigerian Breweries Plc Ama socially responsible in its operation.

2)                  To identify whether Nigerian Breweries Plc contribute to social causes.

3)                  To determine whether Nigerian Breweries Plc came about the environment which it operates.

In organizing and presenting the data collected, tables, frequencies and percentages were used while the hypotheses tested with chi – square.  Based on this, the researcher recorded the following findings.

Customers in Enugu metropolis indicated that Nigerian Breweries Plc contributes to social causes.

TABLE OF CONTENTS

CHAPTER ONE:

1.0       INTRODUCTION

1.1              Statement of the problem

1.2              Objectives of the study

1.3              Significance of the study

1.4              Scope of the study

1.5              Research hypothesis

1.6              Definition of terms

CHAPTER TWO

2.0              THE PRACTICE OF SOCIAL RESPONSIBILITIES IN NIGERIA

2.1       Criticisms of social responsibilities

2.2              What is social responsibility and ethic marketing

2.3              Areas of social responsibility

2.4              Factors affecting social ethical standard

2.5              Consumerism

2.6              Company’s profile

CHAPTER THREE

3.0       RESEARCH METHODOLOGY

3.1              Source of data collection

3.2              Population of the study

3.3              Determination of sample size

3.4              Sampling techniques

3.5              Research instrument used

3.6              Method of data collection

3.7              Method of analysis

3.8              Limitation of the study

CHAPTER FOUR

4.0       Data presentation and

4.1              Analysis of data

4.2              Test of hypothesis

CHAPTER FIVE

5.0       Summary of findings

5.1              Recommendation

5.2              Conclusion

5.3              Bibliography

CHAPTER ONE

1.0       INTRODUCTION

Marketers should not only think of customers satisfaction as the key to profitability.  The marketer operates in an environment.  Where several forces are in a state of dynamic tension and these forces must never be under estimated by the marketer.  Socially responsible marketing recognizes that the organization is part of a larger society and as a result should be accountable to that larger society for its actions.

THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)