THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES (A CASE STUDY OF ROBAN HOTEL ENUGU STATE)

THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES (A CASE STUDY OF ROBAN HOTEL ENUGU STATE)

ABSTRACT

This research  works is  on the place  of  marketing  in the  service  industries  (a  case  study  of  roban  Hotel  Enugu) in  which   the  objective  of the study  includes.  To determine the impact of service marketing in promoting hotel business in Nigeria.  To  evaluate the  place  of  marketing  in the  service  industries  –  Enugu  metropolis   and  many  other’s. In the course of seeking for information secondary and primary data were used.  The methods employed under primary data collection include personal interviews and questionnaires. The respondent to these  questionnaires  includes  staff  of the  case  organization  (Roban  Hotel  enugu)  especially  these   who  are involve  with the  marketing functions of the  firm.  The secondary  to material  written  research  work  either directly  or  indirectly  and they  are  used  to  supplement  the  primary  data they  are  as   Following: Past  project, Text  books Journals   Newspapers  Lecturers   notes  e.t.c. These already written research works were consulted from.  State libraries. In both  enugu  and  neighboring  towns.  The population of the study comprised of the personal of the case organization, both management   and staff. The  tools  employed  in analyzing  the  data  collected  include bar chart  tables  and  sample  percentage.  It was found out that the hotel has a marketing department that handle marketing functions respectively.  It was also   with hotel service rendered.  On the findings he researcher therefore made the following recommendation. First, that hotel marketing department should be able to create proper interaction system where customers are properly reach for the service needs.

TABLE OF CONTENTS

CHAPTER ONE

Background of the study

1.1        Statement of the Problem

1.2        Objectives of study

1.3        Hypothesis Formulation

1.4        Scope of the study

1.5        Significance of the study

1.6        Definition of terms.

CHAPTER TWO

2.0    LITERATURE REVIEW

2.1        An overview of Marketing

2.2        The marketing concept

2.3        The overview   of service

2.4        An overview of Service

2.5        The role of marketing in the service industry

2.6        The role of marketing in Roban hotel in Enugu

2.7        Marketing strategies  for services firms

2.8        Evaluation of service   marketing programmes

2.9        Use of Marketing Programme

2.10    Budgets as Management Tools

Reference

CHAPTER THREE

3.1    Sources of Data

3.1        Population of the study

3.2        Sample size Determination

3.3        Sampling size Determination

3.4        Method   of data Analysis

3.5        Questionnaire distribution and collection

3.6        Research instrument Used

CHAPTER FOUR

4.0    Presentation Analysis and Interpretation

4.1        Interpretation of Data

4.2        Testing of Hypothesis

CHAPTER FIVE

5.0    Summary of Finding

5.1        Recommendations

5.2        Conclusion

Bibliography

Appendix

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

The people understanding of marketing have in most times been restricted to marketing of tangible products.  Taking marketing to only applying to distributive trade and those activities that are involved in the marketing and distribution of manufactured goods.

However, broader strategic and conceptual philosophy recognizes and sees marketing to also applying to services firms like laundry hospitals, banking, insurance, legal services, as well  as  hotel

THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES (A CASE STUDY OF ROBAN HOTEL ENUGU STATE)