THE MARKETING OF EDUCATIONAL SERVICE (A CASE STUDY OF IMT ENUGU)

THE MARKETING OF EDUCATIONAL SERVICE (A CASE STUDY OF IMT ENUGU)

ABSTRACT

          This project is on the marketing of educational programme of tertiary institutions.

A case study of the institute of management and technology (IMT), Enugu.  The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service.

          The populations studied comprised of student personnel and employers of IMT graduates primary and secondary data collected were analyzed and hypothesis tested using the chi-square statistical technique.

          From the data analyzed, the researcher came up with the following findings.

1.       Inadequate physical facilities limit the effectiveness of IMT in marketing its educational service.

2.       The quantity of graduates being turned out today by the institute is decreasing.

3.       The institute management is not marketing oriented and does not attach importance to the satisfaction of its customers (students)

4.       Most of the customers (students) experience too much stress and are not satisfied with the total package of educational service received.

          The researcher recommends the following to help solve the problem:

1.       The management building and providing more physical facilities such as libraries, lecture rooms, laboratory, etc.

2.       The government of Enugu State providing more funds and reducing the total price (fees) paid by customers.

3.       The management of the Institute becoming marketing oriented and carrying out monitoring research to determine the level of satisfaction in pr dissatisfaction and then taking appropriate action;

4.       Motivating the personnel of the Institute very well to render educational service more effectively.

          The conclusion of the study is that the marketing of educational service in IMT today is not effective, but this can be changed by adopting the (marketing) strategies listed above.

TABLE OF CONTENTS

Chapter One – Introduction

Background of the study

Statement of the study

Objectives of the study

Hypothesis

Significance of the study

Scope of the study

Limitation of the study

Chapter Two – Literature review

Background history of education

Engineering responsibilities

Historical background of IMT Enngu

The administrative division

An overview of I.M.T academic programes

The dynamic of change in service marketing

Chapter Three

Research methodology

Source of data

Sample size determination

Sample size for personnel

Sample for students

Sample size for employers

Sample technique

Research instruments need

Validation of research instruments

Method of data organization and analysis

Chapter Four

Presentation and analysis of data

Chapter Five

Discussion of findings, recommendation and conclusion

Summary of findings

Recommendation

Conclusion

Bibliography

CHAPTER ONE

          INTRODUCTION

BACKGROUND OF THE STUDY

          The marketing of educational programme of tertiary institutions in Nigeria cannot be said to be more appropriate to come under focus at any other later time than now.

THE MARKETING OF EDUCATIONAL SERVICE (A CASE STUDY OF IMT ENUGU)