THE ISSUES OF CORPORATE SOCIAL RESPONSIBILITY: A MUST TO NIGERIA BUSINESS ORGANIZATION (A CASE STUDY OF GUINESS NIGERIA PLC).

THE ISSUES OF CORPORATE SOCIAL RESPONSIBILITY: A MUST TO NIGERIA BUSINESS ORGANIZATION (A CASE STUDY OF GUINESS NIGERIA PLC)

ABSTRACT

The reason for this research report was borne out of the impart offered to the issue of corporate social responsibility a must to Nigeria business organization a case study of Guiness Plc. However, little do we wonder how an object is used up especially farming implement without being oiled or cleaned for the operation of another farming functions should any business exist without meticulous oiling and cleaning per se, it would drastically reduce the function of the organization. Hence the injection that “you cannot rob peter in order to pay Paul is potent at this case.

To solve the research problem both primary and secondary data collected tables, frequencies and percentages were used. The various hypothesis were tested using the chi-square. Data analysis and interpretation gave the following findings:

1.     It was established in the course of this study that business organization serve several and varied interest groups which management must make in an attempt to strike a balance between profit maximization and the issue of corporate social responsibility. However, they have conflicting objective, because each of them deserve the maximum compensation for its contribution.

2.     The conflicting objective were taken care by the company’s quality control department ensures that quality goods are produced and to customers, if the produce found defective customer could be refunded.

3.     The people in Benin community believed that the activities of the company have contribute to the improvement in their living standard and welfare and general well being of people.

4.     The development charges paid by Guniness Nigeria Plc workers and the heavy rate paid by the company go towards enriching their treasury.

5.     Offers employment to the Benin community.

Based on the findings the researcher recommended that:

1.    The government should promulgate and enforce a law or decree which makes it compulsory for all business organization to be socially responsible for the development of the communities in which the operate.
2.    A community Development Trust Fund should be set up the government for annual or morality financial contribution by business organization.
3.    Reward should be given to companies which  engage operation.
4.    Guiness Nigeria Plc should increase the percentage of their annual turnover put aside for public reaction from 1% to 2 ½%

The conclusion of the study is that for any business coronation to strive a long run they should embark on corporate social responsibility of an area.

CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND OF THE STUDY

The concept of business social responsibility has continued to evolve and expand. Today, the efficient use of resources to make profit is still seen as the primary social responsibility of business.

The idea of corporate social responsibility began in the early part of the twentieth century. Interestingly enough, it came from business executive who believed that corporations have an obligations to use their resources in ways that would benefits the entire society.

Although, the role of business firm is that of producing goods and service for a profit, social expectations of business have increased dramatically since the 1960, so there is a need for social response in order to narrow the gap between expectation and response and to keep business in tune with society. While an organization is busy establishing its goals, objectives, developing and executing strategies for achieving its stated purpose, it should recognize that it operates in such a manner that would not disrupt its very essence.

THE ISSUES OF CORPORATE SOCIAL RESPONSIBILITY: A MUST TO NIGERIA BUSINESS ORGANIZATION (A CASE STUDY OF GUINESS NIGERIA PLC)