THE INFLUENCE OF RELIGIOUS BELIEFS ON UYO CITY POLYTECHNIC STUDENT’S PERCEPTION OF CONDOM ADVERTISEMENT

This study focuses on the influence of religious beliefs on Uyo City Polytechnic student’s perception of condom advertisement. In a bid for proper solution to the problem under study, five (5) research questions were formulated by the researcher. The method of research for this study is survey and as such three hundred (300) copies of questionnaires were produced and administered to the respondents by the researcher, using a random sampling technique. The findings revealed that religious beliefs are not the only factor that influences the student’s perception of condom advertisements. It was also found out that majority of the students expose themselves to condom advertisement at least once a week. The study in its recommendation draws attention to the need of advertisers of condom to embark on opinion research to find out those things that could attracts consumers to the advertisement and the advertisement should be moral in content.