THE INFLUENCE OF PHOTOGRAPHIC IMAGES IN ADVERT DESIGN

THE INFLUENCE OF PHOTOGRAPHIC IMAGES IN ADVERT DESIGN

ABSTRACT

This research project THE INFLUENCE OF PHOTOGRAPHIC IMAGES IN ADVERTISING has looked at photograph in relation to their roles in conveying messages through advertising medium, to also improve on the way photographs are been used in advertising for promotion of products. To successfully do this the illustration aspect, which is the photograph, must be properly used in a way that it must tally with the text aspect in other for the role message to be adequately conveyed to the public. This project also covers the studio process through which photographs are been produced. Furthermore, this research also covers the creative aspect of advertising which are stages that are involved in the task of a successful adverts. In conclusion, the researcher included techniques in photography through which photograph for advert can be produced. Moreso, that the works should be handled by professionals in graphics design to avoid wrong or abusive way of using photograph in adverts, to also make work being done in Nigeria of international standard.

TABLE OF CONTENT

CHAPTER ONE

Introduction

1.0 Background Statement

1.1 Statement of Problems

1.2 Objective of Study

1.3 Significance of Study

1.4 Scope of Study

CHAPTER TWO

Literature Review

2.1 Photo Retouching

2.2 Creative Aspect Of Advertising

2.3 Credibility of Photography

2.4 Functions of Photograph

2.5 The Necessity of the Visual

CHAPTER THREE

3.1 Methodology 14

3.2 Questions
3.3 Responses On Oral Interview

3.4 Production Process

3.5 The Visualizing Stage

3.6 The Illustration Stage (Pectoral Aspect)

3.7 The Finishing

CHAPTER FOUR

4.1 Project Analysis

4.2 Project Execution

CHAPTER FIVE

5.1 Observation

5.2 Recommendation

5.3 Conclusion

Bibliography

CHAPTER ONE

INTRODUCTION

1.0 BACKGROUND STATEMENT

The use of photograph for adverts, which is very important, is a means of communication or passing across message to the public about a particular product for the purpose of sales and promotion. Therefore, the researcher has chosen this topic to bring to light those roles or function photograph plays in advert cannot be overlooked by the advertisers. To make them see why they must imbibe by it and how to go about using photograph in advertising their product. Some advertisers preferred using text only without illustration either photographs or hand made, forgetting that a picture is worth a thousand words, as the Chinese philosopher says. For this purpose, the researcher treats the effective ways of using photograph. As earlier mentioned, the advert predominantly has the written information which is the message and it has ‘shown” information this is the picture content. Picture is very important in very advert because they aid credibility and other aesthetic value to the advert and most importantly to the text message.

THE INFLUENCE OF PHOTOGRAPHIC IMAGES IN ADVERT DESIGN