THE INFLUENCE OF COVER DESIGN GRAPHICS ON NEWSPAPER READERSHIP

This study will provide a design blue print for the would be publisher interest in arresting and holding his readership market and perhaps expanding it. It is hoped importantly, that it would give any could – be a researcher, student or teacher an inspiring insight into the nature of newspaper design and as a basic for further studies on the subject. The study is hoped to bring knowledge of good cover design graphics to newspaper readers. This research work intends to add to the existing knowledge regarding the performance of Punch, Vanguard and Guardian Newspapers.