THE INFLUENCE OF AKWA IBOM STATE BROADCASTING CO-OPERATION (AKBC) RADIO ADVERTISEMENT,ON CONSUMERS CHOICE OF CHAMPION BEER IN UYO URBAN

The objectives of the study include: 1. To find out if consumers pay attention to Champion beer advertisement on Akwa Ibom Broadcasting Corporation (AKBC) Radio. 2. To find out whether consumers choice of Champion beer is influenced by the advertisement of Champion Beer in AKBC Radio. 3. To assess what extent the AKBC radio advertisement has influenced their choice of the brand. 4. To determine the level of exposure of consumers to Champion beer advertisement on Akwa Ibom Broadcasting Corporation (AKBC) radio. 5. To ascertain the influence of other factors on consumers choice of champion beer.