THE IMPACTS OF MODERN COMMUNICATION ON THE PERFORMANCE OF BUSINESS ORGANIZATION (A CASE STUDY OF KWARA ETHNIC DESIGNS INDUSTRY ILORIN KWARA STATE)

ABSTRACT

This project is focuses on the impact of modern communication on the performance of business organization. A case study of Kwara Ethnix Designs Plc., Ilorin. The research work is divided into five chapters in order to enhance effective activities that are: Chapter one is based on introduction i.e the historical background of the case study, statement of the problem, the limitation, the significance and purpose of the study are also stated. Chapter two is based on review of related literature under this heading, work which are related to the present study were reviewed. Chapter three deals with research methodology. Chapter four focus on interpretation of data for decision making. Chapter five deals with summary conclusion and recommendation made based on our findings.

TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgment

Abstract

Table of Contents

CHAPTER ONE: INTRODUCTION

1.1    Statement of the Problem

1.2    Purpose of the Study

1.3    Significance of the Study

1.4    Scope of the Study

1.5    Limitation of the Study

1.6    Historical background of the case study

1.7    Definitions of terms relating to the topic

1.8    Research Hypothesis

CHAPTER TWO: REVIEW OF RELATED LITERATURE

2.1    Meaning of Modern Communication

2.2    Development of Modern Communication in the Business Organization

2.3    Modern Communication Tools: Brief Description

2.4    Merits and Demerits of each Communication Tool

2.5    Impacts of Modern Communication Tools in the Performance of Business Organization

2.6    Factors to be considered in selecting Communication Tools by a Business Organization

2.7    Modern Communication Tools and Nigeria Business Environment

CHAPTER THREE: RESEARCH METHODOLOGY

3.1    Research Design

3.2    Sampling Techniques and Sample Size

3.3    Data Collecting Method

3.4    Data Analysis Techniques

CHAPTER FOUR

4.1    Data Presentation and Analysis

CHAPTER FIVE

5.1    Summary

5.2    Conclusion

5.3    Recommendation

Bibliography

Appendix

CHAPTER ONE

INTRODUCTION

1.1    STATEMENT OF THE PROBLEM

Any business organization either public or private holding be it profit oriented or socially oriented that desires rapid development in all its ramifications would neither despise nor neglect modern communication. This is because communication is an essential tools of achieving the organization goals both within and outside the country.

1.2    PURPOSE OF THE STUDY

The purpose of this study is to investigate:

i.        The modern communication tools available to Nigerian business organization

ii.       The impacts of modern communication on the performance of business organization either positively or negatively.  

1.3    SIGNIFICANCE OF THE STUDYThis study will highlight the impacts of modern communication on performance of business organization. It will also throw more light on how the effective communication is paramount in Kwara Ethnix Designs Industries Ilorin and in our society at large. The result is expected to be of help in the following ways