THE IMPACT OF TRADITIONAL SYSTEM OF COMMUNICATION IN INFORMATION DISSEMINATION

This study is set out to knowing whether the people of Ibiono Ibom use traditional system of communication in information dissemination. It was also aimed at ascertaining which of these traditional system of communication are employed by Ibiono Ibom local government area, moreso, the study projected into unraveling how effective these traditional modes of communication are in information dissemination. This research was also out to discover why the people of Ibiono Ibom use traditional system of communication have some specific role and unique function in the society. Since the traditional modes of communication research started recently. This study is a force in this direction. Also, it contributes to the existence knowledge of the traditional communication. Also, this work has re-emphasized that a deeper understanding of the structures, pattern, process and uses of traditional systems could enhance multiple application of such channels for human and national growth. Moreover, this work has added to knowledge by illustrating not only the essentials of traditional media for promoting political and social aim, but emphasized their inter-mix with the more modern means of communication in other words this study has taken another bold step into the positive and optimistic by making a call for integration creating awareness as to the effectiveness of traditional modes of communication and the need to allow them blend together with the modern media allowing both of them blend together, with the modern media allowing both of them to co-exist. finally, this researcher has contributed to the knowledge as their work would be useful and helpful to student, lecturers, and researchers in the communication field particularly in the area of trade modern communication as a reference materials, teaching source, information price and so on, in this right this researcher believes that this work will serve as an allots to other scholars to study more about traditional systems of communication in our society and to see to the area of communication called trade modern communication.