THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA ( A CASE STUDY PF J. UDEAGBALA HOLDING NIGERIA LIMITED).

THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA ( A CASE STUDY PF J. UDEAGBALA HOLDING NIGERIA LIMITED).

Title Page

Abstract

Table of content

List of Tables

Chapter one: Introduction

1.1        Background of  the study

1.1.1  Profile of the company

1.2        Statement of the company

1.3        Objective of the study

1.4        Research questions

1.5        Research hypothesis

1.6        Significance of the study

1.7        Scope and limitation of the study

1.8        Definition of terms.

Chapter two: Review of related literature.

2.1        Topic Review break up

2.2        Model and theory relevant to the study

2.3        Current literature on the study

2.4        Sub-section of the topic problem

2.5        Summary.

Chapter three

3.1        The design of the study

3.2        The area of the study

3.3        Pollution of the study

3.4        Sample and sampling technique

3.5        Method of data collection.

3.6        Method of data analysis

Chapter four: Presentation and Analysis of Data.

4.1         Questions analysis of the investigative

        research question.

4.2         Testing of hypothesis

4.3         Discussion of findings.

Chapter five: Summary conclusion

 and recommendation.

5.1        Restatement of the problem

5.2        Summary of findings

5.3        Conclusion

5.4        Recommendation

5.5        Suggestions for further studies

References

Appendix

LIST OF TABLES

Table 4.1: Questionnaire distribution

Table 4.2:  Respondent s marital status

Table 4.3: Education qualification of respondents

 Table 4.4: Respondent on Television as a better medium

 Table 4.5: Respondent television as a medium  to reach a group

Table 4.6: Respondent on A advertisement used by the company

Table 4.7: respondent on conviction of television advertising.

Table 4.8: Respondent on m television advert brings increase  in sales  volume

Table 4.9: Respondent on the class advert is directed to

Table 4.10: Respondent on television advert help in brand preference.

Table 4.11: Respondent on consumer respond on television advertising

Table 4.12: Respondent on usefulness of television advert to product

Table 4.13:respondnets on the implied of advertising brings.

Table 4.14: Respondents on the level of television advertisement

Table 4.15: Respondent on the effect of advertising on sale turnover.

Table 4.16:  Respondents on actually time advertisement is presented.

Table 4.17: Respondents on sales turnover

Table 4.18: Respondent on complains on product advertising.

Table4.2: Contingency Table 1

Table 4.2.1: Calculation of chi-square

Table 4.2.2: contingency table II

Table 4.2.3: Calculation of chi-square II

Table 4.2.4:  Contingency table III

Table 4.2.5: Calculation of chi-square III

CHAPTER ONE

INTRODUCTION

1.1        BACKGROUND OF THE STUDY

In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right, effectively distribute and display it to adequately meet the need of the consumers. The company must also let the people know about the existence of the product; the company must communicate the product to its target audience. This involves giving information about the product existence, features, and benefits and how it can be obtained by it target markets.

THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA ( A CASE STUDY PF J. UDEAGBALA HOLDING NIGERIA LIMITED).