THE IMPACT OF SOCIAL RESPONSIBILITY ON ORGANISATIONAL IMAGE

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(A CASE STUDY OF CADBURY NIGERIA PLC)

ABSTRACT

This study focuses on the impact of social responsibility on organizational image. A case study of Cadbury Nig. Plc. The main objective of the research work was to determine the real impact of social responsibility as a tool for organizational image in other to make profitability and maximize shareholder wealth, to make the interest of shareholders such as owners, employees, customers, community government and society at large. The survey method was used, the size of the entire population is too large for the study but in this study a sample size of sixty (60) staffs were selected out of the total, number of seventy (70). Questionnaires were distributed to sample size of sixty (60) respondent randomly selected. The research instrument employed in this study were questionnaire and interview. Data were presented in tabular form for easy understanding. In analysis of data, simple percentage (%) method was used for easy understanding while chi-square statistical technique was employed to test the hypothesis. The findings revealed that, business organisation in Nigeria are socially responsible to some extent but not adequately responsible to employees and society at large. The corporate social responsibility has not been effective in the country due to: Reduced profitability, Excessive government taxation, lack of corporate and public awareness, Government policy, High cost of production, management principle and policy etc There is positive correlation between social responsibility and achievement of business goals. Recommendations in this research study is that the Government should grant tax concessions to corporate bodies so as to reduce financial pressure on the business units. The outcome of the study has revealed that corporate organizations should be socially responsible for their direct impacts on the community.

Basically, the five (5) key words from the project are deal with the following: Impact, Social responsibility, society, organisation and image.

TABLE OF CONTENTS

Pages

Title of page i

Certification ii

Dedication iii

Acknowledgement iv

Abstract v

Table of Contents vii

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study 1

1.2 Statement of the Problem 6

1.3 Research Questions 7

1.4 Objectives of the Study 7

1.5 Significance of the Study 8

1.6 Research Hypotheses 8

1.7 Research Methodology 9

1.7.1 Scope of the Study 9

1.7.2 Limitations of the Study 10

1.7.3 Sources of Data 10

1.7.4 Analysis of Data 11

1.7.5 Area of Study 12

1.8 Definition of the Terms 12

References 15

CHAPTER TWO

LITERATURE REVIEW AND THEORETICAL FRAMEWORK

2.1. The Concept of Social Responsibility 16

2.2 Definition Of Social Responsibility 17

2.3 Historical Background Of Cadbury Nigeria Plc 20

2.4 Current Review 23

2.5 Classification Of Social Responsibility 30

2.6 Should Organisation Be Socially Responsible (View Points

of Different Scholars) 32

2.7 Organisation Objective and Mission 34

2.8. Argument in Favour of Social Responsibility 36

2.9. Factors Affecting Corporate Social Responsibility 38

2.10 Summary 39

References 41

CHAPTER THREE

RESEARCH METHODOLOGY

3.0 Introduction 43

3.1. Research Design 43

3.2. Data Sources and Method of Collections 43

3.3. The Study Population 44

3.4. Sample Size and Sampling Technique 44

3.5. Research Instrument 44

3.6. Method Of Data Presentation And Analysis 45

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1. Analysis of Questionnaire Administration 46

4.2 Analysis of Respondents 46

4.3. Analysis of Respondents Bio-Data 46

4.4 Analysis of Research Questions 50

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