THE IMPACT OF RELIGIOUS BROADCASTING ON NIGERIA VIEWERS
ABSTRACT
This research focus on “Impact of Religious Broadcasting in Nigeria” The study aimed at examining the influence the broadcast media have on the audience. To arrive at comprehensive and empirical result ,the survey research method was adopted with item questionnaire tested on 390 respondent which is meant to ascertain the view of the public on this topic. This research work also contain statement of research problem which is what steer the researcher to work on this topic and the entire work was structured in five chapters. Hopefully, this work will educate the masses on the impact religious broadcasting has played on Nigeria audience
TABLE OF CONTENTS
Title page – – – – – – – – i
Approval page – – – – – – – ii
Dedication – – – – – – – – iii
Acknowledgement – – – – – – – iv
Abstract – – – – – – – – – v
Table of contents – – – – – – – vi
CHAPTER ONE
INTRODUCTION – – – – – – – 1
1.1 Background Of The Study – – – – 1
1.2 Statement Of the Research Problem – – 5
1.3 Objectives Of the Study – – – – – 6
1.4 Significance Of the Study – – – – 6
1.5 Research Questions – – – – – 7
1.6 Hypotheses – – – – – – – 8
1.7 Definition of Terms – – — – – – — – 9
1.8 Assumptions – – – – – – – 9
1.9 Scope and Limitation of the Study – – – 10
References – – – – – – – 12
CHAPTER TWO
LITERATURE REVIEW – – – – – – 13
2.1 Sources Of Literature – – – – – 13
2.2 Crisis In Nigerian Religions – – – – 13
2.3 Religion In Nigeria – – – – – – 19
2.4 Islam – – – – – – – – 20
2.5 Christianity – – – – – – – 21
2.6 Definition And Role Of The Media In Society – 22
2.7 The Role Of Church In Evangelization – – 23
2.8 Theoretical Framework – – – – – 26
2.9 Summary Of Literature Review – – – 29
References – – – – – – – 30
CHAPTER THREE
RESEARCH METHODOLOGY AND DESIGN – – 31
3.1 Research Method – – – – – – 31
3.2 Research Design – – – – – – 31
3.3 Population Of the Study – – – – – 32
3.4 Determination Of Sample Size – – – 33
3.5 Sampling Technique – – – – – 34
3.6 Measuring Instrument – – – – – 36
3.7 Method of Data Collection – – – – 37
3.8 Method of Data Analysis – – – – 37
3.9 Expected Result – – – – – – 38
Reference- – – – – – – – 39
CHAPTER FOUR
DATA PRESENTATION, ANALYSIS RESULT – 40
4.1 Data Presentation and Analysis – – – 40
4.2 Testing Of Hypothesis – – – – – 50
4.3 Discussion Of Result – – – – – 57
CHAPTER FIVE
SUMMARY CONCLUSION AND RECOMMENDATION 59
5.1 Summary of Findings – – – – – 59
5.2 Conclusion – – – – – – – 60
5.3 Recommendations – – – – – – 61
Bibliography – – – – – – – 63
Appendix – — – – – – – 64
Questionnaire – – – – – – 65
LIST OF TABLES
Table 3.1: Numbers of the Registered Voters in the Areas of Coverage – – – – 33
Table 3.2:Proportionate sample Presentation – – 35
Table 4.2.3: Respondents on marital status – 41
Table 4.2.4: Respondents on age Bracket – – 42
Table 4.2.5: Educational Level – – – – 43
TABLE 4.2.6: Respondent base on how often they watch television – – – – – – 43
Table 4.2.7: Response that listen to Radio – – 44
Table 4.2.8: Respondents based on the medium that contributes more to religious awareness45
Table 4.2.9: Respondents based on the media that leave more lastly impression in reference to religious affairs – – – – 46
Table 4.2.10: Respondent Based on the medium which one prefer to use in accessing religious matters – – – – – – 46
Table 4.2.11: Respondents based on how often one depend on radio and television massage to from opinion on religious affairs – 47
Table 4.2.12: Respondent based on what media station provides them with more entertainment 48
Table 4.2.13: Respondents on either radio and television advertisement help them in purchasing of a certain goods and service – – 48
Table 4.2.14: Respondents based on whether the information receive on Radio/Tv enrich ones educational base – – – 49
Table 4.2.15: Respondents based on whether the TV and radio messages encourage – – 51
CHAPTER ONE
INTRODUCTION
1.10 BACKGROUND OF THE STUDY
In treating the effect of religious broadcasting on Nigeria audience, we shall continually interchange the concept influence with effect. Though both words are synonym, the word effect is more common in studying communication impact.
Considering the audience dimension we state that there is no broadcasting without an audience. The audience factor is the most important. The audience keeps the media alive, they are heterogeneous in nature.
Broadcasting is a two way communication via telephone, E-mail, tax, satellite etc. It remains predominantly a one-way social phenomenon.
To understand the impact or effect of broadcasting on Nigeria audience, we need to understand it from the context of their social categories and selective capacities. The mass of the Nigerian public are socially a numerous subset. Each subset has its traits, which affect its level of exposure to the media and invariably the extent of the effect of such message on them.
Variably such as age, sex, educational attainment, social economic status, social affiliation all combines individually or in concert to affect the public disposition to broadcast messages. This is where the theories of selective exposure and uses and gratification come into play in shaping audience perception of broadcast message and the gratification they get form it.
The two factors to have in mind when presenting religious programme, is the audience and the medium of conveyance. This factors guides your presentation, and goes beyond ordinary information. The audience with its greater part determines which material will be presented. You have to be familiar with your medium and know the difference between your medium and others. The radio medium is transitory and fleeting and so message have to be brief and concise.
The television medium is more economical to use than the radio because the audience view things for themselves on the screen.
A critical analysis of the radio and television broadcasting media will be essential in examining the effect of religious broadcasting. It will be done with thorough care within the scope of limitation.
In recent time religious groups has imbibed the efficiency of broadcasting as a means of communicating to their members and the society at large in order to disseminate their doctrines. In our country Nigeria, we have three major religious groups. They are, the Islamic religion, Christianity, and traditional religion. They have various segments with different view and doctrines which guides them and cannot be known by an outside without being effectively informed. Information and communication technology have improved our broadcasting media through the use of state of the art electronic digital gadget to reach the world and therefore our religious group has deemed it fit to be the most effective means of reaching the world.
The main purpose of this work is to have an in depth analysis on how effective the broadcasting media has been for religious groups in converting people with force or bias. This is because religions which interwoven with the culture of the people, can be defined as the belief of a group of people in regards of their existence in this world.
Religion frames one’s mind to adhere to the rules and regulation of the society he or she lives in. it helps to nurture the mind and make one a better being through indoctrination.
Broadcasting is one of the most effective means of communication. It has helped religious group to better the society and eliminate crime that has in recent times became the other of the day.
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