THE IMPACT OF PUBLIC RELATIONS

ABSTRACT

        This research work investigates the impact of public relations department on organizational performance. The research work study how the public altitudes are being conveyed to the management, how the policies are being managed and formulated and also the consumer’s perspective of the Nigeria Bottling Company’s products.

        It is observed that most research centered on impact of public Relations on Organization but this research focuses on both the impact on consumers and organization activities the company. However, it also investigates the company programmes if it is being effectively utilized or not.

ACKNOWLEDGEMENT

        We give thanks to the Lord for His assistance in the cause of our studies up to this research works. In fact, He has been a wonderful guidance all through, Lord, praise and honour be to His power forever.

        We also give praise, Adoration and thanks to the creator of the Universe, He stood beside us when we seek for His help.

        Appreciatively, we recognize the contributions of our Supervisor Mr. Idris,  for his invaluable support throughout the research on this project.

DEDICATION

This Project is dedicated to Almighty God, the Giver of knowledge and to Mr Odeyemi (Of blessed Memory) and to those who ignore their selfish interest to work for this success and interest of the less privilege people.

TABLE OF CONTENTS

Title Page

Approval page

Dedication

Acknowledgement

 Table of contents

Abstract

CHAPTER ONE

1.0   Introduction

1.1   background of the study

1.2   Statement of the problem

1.3   objectives of the   study

1.4   Research Questions/hypothesis

1.5   Significance of the study

1.6   Scope of the study

1.7   Operational Definition of Terms

CHAPTER TWO

2.1   Theoretical framework and Literature review

2.1   theoretical frameworks

2.2   Conceptual framework

2.3   Research studies review

CHAPTER THREE

3.0   Research Design

3.1   Research Method

3.2   population of the study

3.3   Sample of the study

 3.4  Instrumentation

3.5   Validity and reliability of the instrument

3.6   Method of administration of instrument

 3.7  Method of data analysis.

CHAPTER FOUR

4.0   Data analysis and result

4.1   Analysis of field performance of the Questionnaire

4.2   Analysis of the demographic

4.3   Analysis of Tables.

4.4   Analysis of research Questions.

CHAPTER FIVE

5.0   Summary, Conclusion and Recommendation

5.1   Summary

5.2   Limitation of the study

5.3   Conclusion

5.4   Recommendation

        References

        Appendices

LIST OF TABLES

Table 4.1  Distribution of respondents by sex

Table 4.2  Distribution of respondents by qualification

Table 4.3  Distribution of respondents by age

Table 4.4  Distribution of respondents by employment status

Table 4.5  Distribution of respondents by religion

Table 4.6  Respondents view on the effectiveness of an organization lying on achieve public relation department.

Table 4.7  Respondents view on public relation department as the only channel that can be used to maintain favourable relationships between the organizations

Table 4.8  Respondents views on public relation department as the only of an organization that increase the organization sales and profit

Table 4.9  Respondents view on the impact of public relation department on the performance of the organization

Table 4.10 Respondents view on public relation programmes being effectively utilized by the organization

Table 4.11 Respondents view on the list of Nigeria Bottling Company

Table 4.12 Respondents view on how the company’s product can be rated

Table 4.13 Respondents view on the impact of the company’s promotional activities 

PROPOSAL

Introduction

        This project will tell reader the measuring of public relations in image making for an organization. It will provide sufficient details of the background of the study where the statement of the problem in which Public Relation Officer perform in an organization, it will describe the various methods a company or organization uses to disseminate message about it’s product. Objective of the study will be stated, the scope of the study will be identified. It will consist of this hypothesis.

1.     What are the impacts of public relations department on the performance of the organization?

2.     Are the consumer contended with the organization’s product and services?

3.     Are the public relations programmes effectively utilized by the department?

4.     Does public relation department maintain favourable relationship between the organization and its public?

The Department Definition of this will be highlight to

• Public
• Organization
• Performance
• Programme

Literature Review

        This chapter will be discussing views and issues that are central to the understanding of the project.

        It will provide the theoretical framework, adaptive structure theory, attraction selection. Attribution theory the aerate keeping theory will be clearly stated, knowledge gap theory, the media richness theory, the conceptual framework, brief history of the organization and the research study review will be started.