THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER)

THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER)

ABSTRACT

This study was carried out by the  research to examine and ascertain the role product advertising plays on sales volume of companies.

            The study examine the twin problems of inconsistency and inflexibility in the advertising policy of companies

            The researcher used the survey research design to execute this study .

            The population used by the researcher for this study consisted of all the workers of the Nigeria Breweries Plc at 9^th Nile corner Ngwo in Enugu   state.

            The researcher used the systematic simple random sample technique to  select the sample used for the  study.

            The research used the yaro yamene’s formulary for sample size determination to determine the sample  size for the study.

            The researcher used the measurement tool (the questionnaire ) as the major data collection instrument for this study. Out of the 119 questionnaire administered by the research, 112 were returned and analysed

            The researcher used tables, figures and percentage to present and interpreted the data they generated for this study while they used the test of hypothesis for sample  proportion to test the hypothesis they formulated. The major findings of the study are

I           That companies, especially the Nigeria Breweries Plc            mostly use the television medium as their  major             advancing medium

Ii          That  product advertising has a very high significant             impact on the sales volume of companies.

3                    That product advertising  has a strong  effect on the buying decision and  loyalty of customers.

The recommendation made by the researcher includes the following

1          That companies should identify and use a particular advertising agent within a given period in order to be consistent with the policy  and programme the study   includes that products advertising does play a significant  role in the sales volume of companies

PROPOSAL

THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUME OF  COMPANIES.

A CASE STUDY OF NIGERIA BREWERIES.

OBJECTIVES OF THE STUDY.

1.                  To  examine the major effect and the role of product advertising on sales volume.

2.                  To identify the common media of advertising being used in the brewery industry.

3.                  To identify the common form of advertising being used in the brewery industry. Etc.

Research Hypothesis.

The research will test the following hypothesis in carrying out this study.

1.         Ho:   Product advertising has no significant role to play in sales volume determination.

            Hi;   Product advertising has a significant role  to play in      sales volume determination.

2.                  Ho:  Effective product advertising cannot lead to significant increase in profitability level of a company.

Hi;  Effective product advertising can lead to significant increase in profitability level of a company.

SIGNIFICANT OF THE STUDY.

1.                  It will help the company’s performance.

2.                  Advertising agents will benefit from the information content of the study.

3.                   Other researchers and academicians will benefit from the information content f the study.

LITERATURE PREVIEW.

The research will visit the company, several libraries in Enugu metropolis like Institute of Management and Technology, National Library, State Library and so on. The researcher will also collect literature materials to review the related literatures.

SOURCES OF DATA.

All the data to be used in achieving  the objectives of this study will be gathered by the researcher from two sources namely;

1.                  Primary data source and

2.                  Secondary data source.

POPULATION OF STUDY.

The population to be used by the researcher will  comprise all the staff of the  Nigeria Breweries Plc work at its brewery plant located at the 9^th mile corner, Ngwo, Enugu State.

METHOD OF DATA COLLECTION INSTRUMENT.

The researcher will use data collection instrument data for this study.

METHOD OF DATA ANALYSIS.

In analyzing the data, the researcher will use charts, tables, figures and percentages in presenting and interpreting the data.

DATA PRESENTATION ANALYSIS.

The researcher for the purpose of this study will present and analyze data collected b using some variable like;

Questionnaire Distribution and Analysis and so on.

SUMMARY OF FINDINGS, RECOMMENDATIONS AND CONCLUSIONS.

Finally the researcher will summarize the major findings of the study, then make recommendation and equally make conclusions based on the findings and recommendation of the study.

THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER)