THE IMPACT OF MTN ADVERTISEMENT ON SUBSCRIBERS

In order to be guarded toward achieving the aims of the research efforts, the researcher, hereby makes the following outlines as the objectives of this study: i To find out if the residents of Uyo Metrpolis as exposed to MTN advertisement. ii To find out if MTN advertisement creates awareness about their services in Uyo Metropolis. iii To ascertain whether MTN advertisement generates or increases sales of their products and services in Uyo Metropolis. iv To find out whether customers are influenced by MTN advertisement. v To find out or ascertain whether MTN advertisement educates subscribers of Uyo Metropolis on the benefits of using their products and how they can use them. vi To find out whether MTN advertisement influences subscribers in Uyo Metropolis preference for their product over other telecommunication network. Vi To find out from the resident which Mobile service they would recommend for a close friend.