THE IMPACT OF MARKET SEGMENTATION ON ORGANIZATION PROFITABILITY

The objective of this study are as follows: • To investigate the role of market segmentation in the profitability of Champion Breweries Plc Uyo. • Identify the objectives of market segmentation champion Breweries Plc Uyo. • To determine the market segmentation strategy used by champion breweries plc uyo • To identify problems confronting champion breweries in the market segmentation strategy • To recommend ways of marketing effectiveness of using market segmentation in Champion Breweries Plc.