THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA (A CASE OF AUTOSTAR LIMITED ENUGU)

THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA (A CASE OF AUTOSTAR LIMITED ENUGU)

ABSTRACT

The Impact of Information and Computer Technology – ICT on the Marketing of Automobile Product in Nigeria A Case of Mercedes Benz Anammco Limited Enugu.  This study was carried out under five chapters which was beneficiary to the management, researcher as well as others for the coming research works.  The population of the study include both staff and customer.  The population of staff are 720 while that of customer are 2800.  The researcher determines the sample size of the study using Bourley formular method.  Questionnaire were administered in regard to the sample size. Though not all the distributed questionnaire that were returned. Thus, total of 607 questionnaires were discarded. The researcher discovered that network failure effect the easy flow of information and computer technology, it is also discovered that staff of the company are not all knowledgeable in operation of ICT.  Moreso, it is covered that the staff attained further training from time to time. Based on the finding, the researcher recommend that the company should educate their staff on how to operate ICT effectively, more efforts   showed be encourage in satisfying customer need by delivery quality service.  Furthermore, the management should monitor the activities of their staff in the organization against fraud.

CHAPTER ONE

1.1       BACKGROUND OF THE STUDY

As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communication or dissemination of information from one source to another where the information is being passed.

According to Olakunori (2003:1), it observed that starting point of our study of information and information revolution.  The information explosion aided by computer, the mass media and the continua nature of telecommunication network has contributed to the varied conceptions of our contemporary society.

        Information aid can be denoted to whatever that can be coded for transmission through a channel that connects a source with a receiver, regardless of the semantic content.  The place of technological change in information technology will not likely accelerate the already observed growth in the inter-dependent of inter national relationship not just economic and financial but also political and cultural.

        According to Ifezue (2008: 11-20), it throws light on the place of information technology in business through the increase in the creation, use management and dissemination of information has considerable effect on the socio-economic and political land scape on our modern society.  Those places in information technology that covers business are:

–      Technological advancement

–      Economic business and financial accounting

–      Management and control

It is pertinent to note that the evaluation of information has contributed a lot and would still do more in business. (Conati and Thomas 2006:225).

i.      Information Technology lead to improved way of carrying out traditional manufacturing process (ie simple the substitution of the new technology for the existing system and the utilization of standard activities).

ii.     Information technology offers the possibility of linking design of production (example through a variety of aids and data base that sense and collects changing market trend). Production to distribution (ie by automatically incorporating order and commission by customers and supporting into the production process) etc.

        More technical advances are expected in the automation of telecommunication in business son, reduced lead time per existing and new product.  Received invent are more accurate control over production and better quality production management information like the following:

–      Increased utilization of expensive equipment

–      Reduce overhead cost

–      Improved and consisted quality

–      More accurate forecasting

–      Improved delivery performance

1.2       STATEMENT OF THE PROBLEM

The problem of poor quality or low quality of service is not peculiar to the auto-mobile service. It is a general problem of this nature that we do not appreciate giving quality services information although we appreciate receiving. It in the past, a large service of automobile are handled manually requiring relatively large labour forces, to handle a large volume of routine transactions.

THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA (A CASE OF AUTOSTAR LIMITED ENUGU)