THE IMPACT OF DIGITIZATION ON BROADCASTING

This research examined the Impact of Digitization on Broadcasting Media using a case study of Atlantic FM. Findings have shown that one of the hallmark of digitization of broadcasting media is access to multiple of channels by audience. It is of note that before the advent of digitization majority of the people can only access between 1-2 channels but now with the help of DSTV, StarTime, GOTV and others more than 70 channels both local and foreign channels can be accessed even in the remote locations through either a dish or indoor decoder. Similarly, subscription fee, epileptic power supply and other factors has been attributed to some of the challenges facing digitization among the people. However, question now is when will Nigerian broadcasting media move totally from analogue to digital transmission? The survey research method was used while some questionnaires were administered to the respondents in Atlantic FM.