THE IMPACT OF DIGITALIZATION ON BROADCASTING MEDIA

THE IMPACT OF DIGITALIZATION ON BROADCASTING MEDIA

ABSTRACT

This research examined the Impact of Digitalization on Broadcasting Media using a case study of Osun State Broadcast Corporation (OSBC). Findings have shown that one of the hallmark of digitalization of broadcasting media is access to multiple of channels by audience. It is of note that before the advent of digitalization majority of the people can only access between 1-2 channels but now with the help of DSTV, StarTime, GOTV and others more than 70 channels both local and foreign channel can be accessed even in the remote locations  through either a dish or indoor decoder. Similarly, subscription fee, epileptic power supply and other factors has been attributed to some of the challenges facing digitalization among the people. However, questions now is when will Nigerian broadcasting media move total from analogue to digital transmission. The survey research method was used while some questionnaires were administered to the respondents in Osun State Broadcasting Corporation (OSBC).