TABLE OF CONTENTS
TITLE …………………………………………………………………………………. i
DECLARATION …………………………………………………………………. ii
CERTIFICATION ………………………………………………………………. iii
DEDICATION …………………………………………………………………… iv
ACKNOWLEDGEMENT ……………………………………………………. v
TABLE OF CONTENTS …………………………………………………… vii
ABSTRACT……………………………………………………………………….. x
CHAPTER
ONE
INTRODUCTION
1.1 Background of the Study ………………………………………….. 1
1.2 Statement of the Problem …………………………………………. 3
1.3 Objectives of the Study …………………………………………….. 4
1.4 Research Questions …………………………………………………. 4
1.5 Research Hypothesis ……………………………………………….. 5
1.6 Significant of the Study …………………………………………….. 6
1.7 Scope of the Study ………………………………………………….. 6
1.8 Area of the Study ……………………………………………………… 7
1.9 Limitations of the Study ……………………………………………. 7
1.9.1 Definition of Relevant Terms…………………………….. 8
CHAPTER
TWO
LITERATURE
REVIEW
2.1 The
Concept of Organization and its
Environment
…………………………………………………………… 10
2.2 The Concept of Corporate Planning ………………………… 14
2.3Organizational Design
and Process of
Corporate
Planning ………………………………………………… 19
2.4 Time Span of Planning ……………………………………………. 24
2.5 Forecasting and Corporate Planning ………………………. 26
2.6 The Board and Top Management ……………………………. 28
2.7 Corporate
Planning and Organizational
Performance
…………………………………………………………… 32
CHAPTER
THREE
RESEARCH
METHODOLOGY
3.1 Research Design ……………………………………………………. 38
3.2Population
of Study ……………………………………………………. 39
3.3 Sample and Sampling Techniques ………………………….. 39
3.4 Sources and Methods of Data Collection ………………… 41
3.5 Data Reliability and Validity …………………………………….. 43
3.6 Method of Data Analysis …………………………………………. 44
CHAPTER
FOUR
DATA
PRESENTATION AND ANALYSIS
4.1 Data Presentation …………………………………………………… 46
4.2 Test of Research Hypothesis ………………………………….. 54
CHAPTER
FIVE
FINDINGS,
RECOMMENDATION AND CONCLUSION
5.1 Findings …………………………………………………………………. 63
5.2Recommendation
……………………………………………………….. 64
5.3Conclusion………………………………………………………………….. 66
BIBLIOGRAPHY
…………………………………………………….. 68
APPENDIX
…………………………………………………………….. 70
QUESTIONNAIRE
………………………………………………….. 71
ABSTRACT
Corporate planning involves planning for an
organization as a whole. It involves the acceptance that the enterprise does
not operate in a vaccum and that its activities are affected by what goes on
its environment. Thus, the ability of the management to understand the
environment, make good forecast and then choose a proper course of action is
the main thrust of this research. The major problem of this study is the ever
dynamic nature of the environment and the unforseen circumstances that always
arise. The major objective of this study is to know the extent to which
organizations get involved in corporate planning so as to be able to anticipate
and know how to respond to changes in the environment. The hypothesis are the
null and the alternative. The null Ho states’ that corporate planning has no
impact on the performance of the organization and alterantive Hi states that
corporate planning has impact on the performance of the organization for the
presentation and analysis of research work, simple percentage was used but for
testing of the hypothesis as well chi-square was used. The major finding of the
research is that for an organization to
grow and survive in its comptitive environment and also in the presence of some
unforeseen circumstances in the future, the management should be able to anticipate
and roespond to changes in the environment. It is concluded that corporate
planning has a great impact on the performance of the organizatin as engaging
on it bring much better results than if not done. Proper recommendation is that
organization should take corporate planning serious and managers should have
adequate and effective system on monitoring and control to make sure that
events conform to plans.
CHAPTER
ONE
INTRODUCTION
1.1 BACKGROUND
OF THE STUDY
As the
name implies, corporate planning involves planning for an organization as a
whole. It is a systematic approach to strategic decision making. Corporate
planning indicated a holistic approach for winning the goals of any
organization.
In
general, planning is a management system, a process of allocating, effective
and efficient use of scarce resources of any organization to bring home its
objectives and goals over a specific period of time. The principal motive of
any business organization is to increase the value of the owners equity. The
objective of any organization are achieved by effective and efficient use of
its resources.
An
organization has mainly two types of resources:- the human resources and the
monetary resources. All the resources are monetary except the human resources.
Corporate planning can boost an organization to maximize the utilization of its
resources and fashion in a befitting
manner to attain the enhancement of the shareholders
wealth which is the basis of any corporate business. Corporate planning can yield many benefits for all types of
business organization. It encouraged management to think ahead systematically,
it forces the company to sharpen its objectives and policies, leads to
coordination of organization’s effort and provides clear performance standards
for control, sound planning helps the organization to anticipate and respond
quickly to changes in the environment and take precautions for sudden changes
and developments. For instance, banks adopt precautionary measures during
global financial crisis.
Corporate
planning involves the acceptance that the enterprise does not operate in a
vacuum and that its activities are affected by what goes on in the world around
it. It also questions – what can be done today to be ready for an uncertainty
tomorrow. Thus the ability of the management to understand the environment,
make good forecast and then choose a proper course of action that will enhance
its existence as a corporate body. How well management have
been or will be in doing this is the main thrust of
this research.
1.2 STATEMENT
OF THE PROBLEM
The
future posed a serious problem to every business organization. All responsible
managers see the continued existence of their organization as a major task of
the management.
Some of
the problems an organization faces in achieving their goals are:-