THE IMPACT OF BUSINESS ENVIRONMENT ON THE OPERATION OF BUSINESS ORGANIZATION (A CASE STUDY OF INTERNATIONAL BREWERY PLC, ILESA)

CHAPTER ONE

• INTRODUCTION

The business becomes a social institution interrelation with other element of the social environment that is religions. Economic, political, legal and cultural. Today business operate in more environment that its predecessor. The early environment which government presence was not much felt.

A scientist and technologies grew new interest develop and new develop and new institution emerge to project such interest.

With technology, business becomes bigger and more remote from their customer, the need for a countervailing power to business, led to the location of new institution that is community activities consumer researches.

Business is a lawfully organized activity one by the people for the satisfaction of human wants and for which money is paid in a more general senses business could mean a trade or commerce, which include the buying and selling of goods and services. it should be noted that they are in the business for a definite purpose. That is meeting people demand for monetary reward.

The word business can also be interpreted as employment that is, the trade or profession out of which and individual earns a living. Business may also be defined as a commercial or industrial concern in which people have invested money.

An entrepreneurs reward for risking his depend in any business venture is profit, but this is however, depend on his ability to organized and combine other various factor of production at his disposal in the best proportion to attain the best results.

The concept of business was adequate in the early 19^th century, before the industrial and technology initiation and the consequent emergence of large industrial revolution. The impact of business transcends the myopic economic view business that becomes a social institution interacting with other element of the social environment.

• STATEMENT OF THE PROBLEM

For every research work done, there is always a purpose for doing it, in this case the writers purpose of carrying out this research stuffy in numerous.