THE IMPACT OF ADVERTISING IN ENHANCING SALES VOLUME (A CASE STUDY OF NIGERIA BOTTLING COMPANY ILORIN)

TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgement

Abstract

Table of contents

Chapter one:        General introduction

1. Back ground to the study
2. Statement of problem
3. Objective of the study
4. Significance of the study
5. Scope and limitation of the study
6. Definition of terms used
7. Historical background of the case study

Chapter two: literature review

• What is advertising
• Advertising agency, media and strategies
• Types of advertising
• Needs for advertising
• Relevance of advertising to an organization
• What is sales volume
• Relevance of sales volume of an organization
• Interrelationship between advertising and sales volume  

CHAPTER THREE

Research methodology

• Research design
• Population of the study
• Sample size
• Questionnaire design and assumption
• Data collection instrument

CHAPTER FOUR

Data presentation, analysis and interpretation

• Data presentation
• Data analysis
• Data interpretation

CHAPTER FIVE

Summary, conclusion and recommendations

• Summary
•  Conclusion
• Recommendation

Bibliography

Appendix

CHAPTER ONE

1.0     GENERAL INTRODUCTION 

1.1     BACKGROUND TO THE STUDY

The impact of advertising in enhancing sales volume is the ultimate goal of advertising in order to increase the firm’s profitability.

Advertising is the mass paid communication designed to impart information about an organization, brand or services to develop attitudes and awareness and to induce action beneficial to the advertiser generally through the sale or promotion of the product.

According to John Hobson (1958), advertising is a form of communication, the special nature advertising of this is that it is paid for by some interest party who stands to benefit from the communication of the message. Moreso, getting your name out to the public is the key to raising our sales volume.

The old adage that you have to spend money to make money is very true in this case if you want your customer base to expand, you must advertise word of mouth is a great way to get local business is Fantastic and always well came, but there is a far larger scale of people that advertising will help bring in. the business all advertising in many ways and have been extremely successful.

Coca – cola “I’d like to teach the world to sing” that was one of coke’s famous advertising campaigns many years ago, who is coke’s biggest rival: Pepsi – Cola of course.

Pills bury doughboy: Say he’s that cute little guy whom you would have to give a little poke in his tummy to make him laugh. This character has been around for many years. Why? Because of the success of his advertising power.

Advertising business increase sales volume because people like buying a name they feel they know. That is why so many people refuse to buy products that are a generic brand. They do not know the name because they have never heard of it. They have never been given a reason to trust the name and therefore they dont trust it.

If your goal is to simply reach more people in your area, that can be done on a smaller scale. Advertising hire people to stand with signs a long the road to encourage customers to come to their place of business.

Advertising makes smart business sense yes, you do have to spend some money in order to advertise. However, the increase in your sales volume will make up for it. Many falling business have used advertising as their last ditch effort to save their businesses and it works.

• STATEMENT OF THE  PROBLEMS

           This research will indicate various problems that an organization sales volume will encounter without advertisement which includes the following