THE EFFECTS OF TELEVISION COMMERCIALS ON BUYING HABITS.

ABSTRACT

This study is on the effect of television commercial on buying habit. The total population for the study is 200 staff of Omo and elephants detergent in Enugu metropolis. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up production managers, administrative staff, marketers and junior staff was used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies.