THE EFFECTS OF TELEVISION ADVERTISING ON THE SALES OF ARIEL DETERGENT IN ENUGU AND ABIA

THE EFFECTS OF TELEVISION ADVERTISING ON THE SALES OF ARIEL DETERGENT IN ENUGU AND ABIA

ABSTRACT

        This research intends to find out the effects of television advertising on sales of aerial detergent in Enugu and Abia metropolis. Two hypothesis were tested using analysis of variance. The population for this study sales of ariel detergent and staffs of aerial detergent companies in Enugu and Abia. The sample for the study is fifty subjects stratified random sampling technique was employed. This research also contains theoretical framework, summary of findings, conclusion and recommendations.

                                TABLE OF CONTENT

CHAPTER ONE:

INTRODUCTION                                                                 

Background of the study

Statement of the problem

Research objective

Scope and delimitation

Limitation of the study

Significance of the study

Research of Hypothesis

CHAPTER TWO

REVIEW OF RELATED LITERATURE                       

Theoretical framework

Procedural steps in advertising

Advertising objectives

Structure of advertising copy

Sales effect of advertising

Sales promotion

 CHAPTER THREE

RESEARCHER METHOD AND PROCEDURE                      

Research design

Population of the study

Development of Research instruments

Validity of research instrument

Reliability of Research instrument

Method of data collection

Method of data analysis

CHAPTER FOUR

ANALYSIS OF DATA, PRESENTATION AND DISCUSSION OF RESULT             

Discussion of result

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

Research findings

Conclusion of the research

Recommendations

Suggestions for further research

References                                              

Appendix                                                                              

                CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

        In the western world the relevance of television advertising in promoting the sales of commodities have been accorded great recognition for some decades age. As a result of the change in sales and the growth in technological innovations that effect the various sectors of the economy, manufactures and marketers in order to tap these opportunities compete among themselves to develop and introduce new product into the market.

        Aerial detergent which is the product in contention made its first introduction into the Nigeria market in 1996.

The PANDAR investment was then the sole distributor until they were joined by other two firms, WISAM company and CAPPA holdings.

THE EFFECTS OF TELEVISION ADVERTISING ON THE SALES OF ARIEL DETERGENT IN ENUGU AND ABIA