THE EFFECTS OF SOCIAL NETWORKING ON STUDENTS’ PERFORMANCE: A CASE STUDY OF STUDENTS IN THE UNIVERSITY OF CALABAR

CHAPTER ONE

INTRODUCTION

1.1 Background to the Study

Communication has become easy since the introduction of Social Networking sites. Communicating with friends and family has been easy once one has access to the internet. The internet has given us the ability to connect with people from around the world and with a few clicks of a button, one can easily exchange information with people. Social Networking sites (SNSs) such as Myspace, Facebook, Youtube, Skype, Twitter, Whatsapp, 2go, and so forth have attracted millions of users, many of whom have integrated these sites into their daily practices. Social Networking began in 1978 with the Bulletin Board System (BBS), (google.com). The BBS was hosted on personal computers requiring that users dial in through the modem of the host computer, exchanging information over phone lines with other users. This was the first system that allowed users to sign in and interact with each other, although it was quite slow since only one user could be logged in at a time. The first meaningful Social Network site is Six Degrees. com (google.com). It was launched in 1997, it was the first Social Network site that allowed users to create profiles, and list their friends and in 1998 surf the friend’s list. Social Networks have become a global phenomenon and attracted extensive population from all around the world in different ages, cultures, educational levels, etcetera. In addition to routinely checking emails, reading daily forums and Newspapers or following instant message tools. Social Networking generally tends to help one keep in touch with friends, maintain relationships, make new friends, build groups with people around the environment or even join new groups with people they share interest or needs.

Due to the rapid increase in Social Networking sites, populating by 2005 it was reported that Myspace was getting more page views than Google, Facebook launched in 2004 became the largest Social Networking site in the world in early 2009. Facebook was first introduced in (2004) as a Harvard Social Network (Cassidy 2006). This research work will basically look at the effects of Social Networking on students’ performance in the University of Calabar. The University of Calabar, with the acronym UNICAL is a University situated in Calabar, Cross River State, Southern Nigeria. It is one of Nigeria’s second generation Universities. The University of Calabar was a Campus of the University of Nigeria until 1975. It was established by decree to fulfill its tradition and its motto which is “knowledge for service”. The male students are known as ‘Malabites’ while the female students are ‘Malabresses’. The University has the following Faculties: 1. The College of Medical Sciences 2. Faculty of Management Sciences 3. Faculty of Education 4. Faculty of Social Science 5. Faculty of Arts 6. Institute of Public Policy and Administration 7. Faculty of Law 8. Faculty of Science 9. Faculty of Agriculture 10. Institute of Oceanography 11. Graduate School 12. University of Calabar Consultancy Services.

1.2 Statement of the Problem

There has been some controversy for sometime about the effectiveness of Social Networking on students’ academic performance. Since the evolution of Social Networking sites, parents and educators have shown great interests on its effects on students’ performance. In a school like the University of Calabar, where Social Networking has attained great heights, there is a belief that most students use the time they are supposed to read to chat online. Moreover, there is a feeling that because of too much involvement on Social Networking by students, they find it difficult to concentrate on their studies. Based on the different views on the effects of Social Networking, the need for an effective study of Social Network is relevant as a strategy for effective and efficient analysis of its social impact on students’ academic performance.