THE EFFECTS OF ENTREPRENEURIAL SKILL ON PRODUCT PORTFOLIO DEVELOPMENT (A STUDY OF MEDIUM SCALE ENTERPRISES IN LAGOS)

THE EFFECTS OF ENTREPRENEURIAL SKILL ON PRODUCT PORTFOLIO DEVELOPMENT (A STUDY OF MEDIUM SCALE ENTERPRISES IN LAGOS)

ABSTRACT

This research work examined the effects of entrepreneurial skill on product portfolio development of medium scale enterprise in Lagos. It is important for business owners (be it a small medium scale enterprises operator or large scale enterprise), who aspire for optimum success in their endeavour to take cognisance of the essential entrepreneurial skills which will aid the effective achievement of their organization goal and objective. The research design adopted for the study is survey research design. The main instrument used was self administered questionnaires. The data obtained from the questionnaires were analysed using mean, median mode and standard deviation. Two hypotheses were tested using Z-test at 0.05% level of   significance. The analysis done reveal that there is significant relationship between entrepreneurship skills and product portfolio development. Also, co-operation between small medium scale entrepreneurs and research institutes, for exploitation of research findings of these institutes should be encouraged in order to achieve development in general was recommended.

 TABLE OF CONTENT

                                                                Pages

Acknowledgement                                                             iv

Abstract                                                                            v

Table of content                                                                       vi

CHAPTER ONETitle page                                                                         i

Certification                                                                     ii

Dedication                                                                                iii

INTRODUCTION

1.1   Background of the study                                          1

1.2   Statement of the problem                                         6

1.3   Objectives of the study                                            7

1.4   Research of the questions                                         7

1.5   Statements of research hypotheses                           8

1.6   Significance of the study                                          8

1.7   Limitations of the study                                           9

1.8   Definition of terms                                                   9

CHAPTER TWO

LITERATURE REVIEW

2.1   Introduction                                                             11

2.2   Theoretical frame work                                             12

2.3   Conceptual framework                                              20

2.4   Extant literature review on the efficacy of

entrepreneurial skill on organization performance             28

2.5   Factors that predispose firms to ensure healthy

product portfolio                                                              36

2.6   Hindrance to entrepreneurial skill development        55

CHAPTER THREE

RESEARCH METHODOLOGY

3.0   Introduction                                                            61

3.1   Population of the study                                             62

3.2   Characteristics of population of the study                 62

3.3   Sampling size/sampling techniques                          62

3.4   Re statement of research questions                           63

3.5   Re-statement of research hypotheses                                63

3.6   Test of reliability/ test of validity                                     64

3.7   Research design                                                                64

3.8   Data analysis tool                                                     66

CHAPTER FOUR

DATA ANALYSES OF THE RESEARCH QUESTIONS AND HYPOTHESES

4.1   Introduction                                                             67

4.2   Analysis of part 1                                                      68

4.3   Analysis of responses to part two of the questionnaire       70

4.4 Data analysis and presentation of analysis hypotheses      87

4.5   Discussion of hypotheses                                          90

CHAPTER FIVE

SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS

5.1   Introduction                                                             91

5.2   Summary of findings                                                 91

5.3   Conclusion:                                                              93

5.4   Recommendations                                                    94

5.5   Limitation of the study                                             95

5.6   Suggestion for future research                                  95            Questionnaire                                                           96

Bibliography                                                             100

Chapter one

introduction

1.1 background of the study:

The success or failure, of any organization product offering(s), be it goods or services, depends immensely on the strategies and technologies used in developing, maintaining and sustaining such products or services in the target market. The extent to which these responsibilities/duties/tasks are successfully carried out is as a result of the unusual skills, experience and ability possessed by the owner (entrepreneur), of the said business organization; to effectively co-ordinate the human and material resources in that organization, in order to achieve the stated organisation objectives either to make profit or community service rendering.

THE EFFECTS OF ENTREPRENEURIAL SKILL ON PRODUCT PORTFOLIO DEVELOPMENT (A STUDY OF MEDIUM SCALE ENTERPRISES IN LAGOS)