THE EFFECTIVENESS OF THE RADIO AS AN AGENT OF SOCIAL MOBILIZATION IN RURAL COMMUNITIES

Through survey research method. This study focused on the effectiveness of the radio as an agent of social mobilization in rural communities, using a case study of Anambra state. The primary objective of this work boiled down from examining the various ways by which the effectiveness of the radio can serve as an agent for social mobilization in rural communities. Some problems were highlighted, like using the radio to restore hope in hopeless situation the radio can be used in carrying out a new social order for the rural communities, taken their suggestion about any issues. This work equally solve some problem on how to use radio effectively to achieve the desired impact and improve the work of the radio as an agent of social mobilization.