THE EFFECTIVENESS OF RAFFLE DRAW AS A PROMOTIONAL STRATEGY IN THE SALES OF SOFT DRINKS A CASE STUDY OF NIGERIA SEVEN-UP BOTTLING COMPANY PLC ILORIN KWARA STATE)

TABE OF CONTENTS

Title page

Certification

Dedication

Acknowledgement

Table of contents

CHAPTER ONE: INTRODUCTION

1.1    Intorduction

1.2    Background to the problem

1.3    Aims and objectives

1.4    Significance of the study

1.5    Scope of the study

1.6    Definition of key terms

CHAPTER TWO: LITERATURE REVIEW

2.1    Historical background of the bottling company

2.2    Sales promotion defined

2.3    Types of sales promotion

2.4    Objectives of sales promotion

2.5    Elements of sales promotion

2.6    Factors encouraging the use of sales promotion

CHAPTER THREE: RESEARCH METHODOLOGY

3.1    Research methodology

3.2    Data collection techniques

3.3    Population and sample size

3.4    Sampling procedures

3.5    Research hypothesis

3.6    Method of data analysis

CHPATER FOUR: DATA PRESENTATION, CONCLUSION AND RECOMMENDATION

4.1    Discussion of Result

4.2    Data Presentation

4.3    Analysis of Data

CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSIONS AND 5.1          Recommendations

5.2    Summary of Findings

5.3    Conclusions

5.4    Recommendations

References

CHAPTER ONE

1.1    INTRODUCTION

Human history is full of description on how people endeavour to achieve specific objectives at different times. In each case, some forms promotion strategies have always been attempted.

This research is designed to analyse the role played raffle draw in the sales and promotion of consumer goods especially soft drinks. Creative raffle draw is a field in which noticeable progress has been made since the emergence of modern business with the industrial revolution.

Growth and development in the marketing process call for more than developing good product, it also involves prieving competitively and making the product available to target markets. Producers must also communicate with their customers. with communication, the relationship between buyer and seller looks much closer and there are chances for greater choice and aggressive competition among the seller. Communication is the transmission of information or the sharing of meaning about a company, its products and or services with the purpose of creating favourable attitude by the target audience.

The goal of raffle draw is to communicate information about a product, services or idea that stimulate demand and also educates, and informs the audience how they can make a fortune through its purchases.

As a result of large scale production, mass distribution and increased forms of communication, raffle draw has undoubtedly become a necessary part of the marketing, economy. And also the powerful raffle draw enhances creativity which amazes which amazes and fascinates us all. The quick light is different from commercial centres at hight magazines and newspapers full of colorful raffle draw, television commercials, giants outdoor posters, all these massive proof of creative activities are not important at times. Sometimes, load and unpleasant but always ful of great pleasure and the general believe that good will tavail over evil and it signifies the spirit of creative age. Thus, the attractiveness of raffle draw and its importance or roles and function in todays business economy makes it indispensable. The research topic is designed in such a way as to constitute a unit of understanding and applying the material in the book. Special attention was given to the preparation of the question and the findings at the end of the chapters. A thorough knowledge of this research will enhance an understanding and appreciation of raffle draw as one of the promotion strategies that draw indigence to the product or services involved in it.

1.2    BACKGROUND TO THE PROBLEM

People fail to understand why some companies are more successful than other. The secret of the business world to day especially these companies that are engaged in the production of the consumer goods is introduction of effective raffle draw as a promotional strategy.