THE EFFECTIVENESS OF RADIO PROGRAMMES’ AS TOOLS OF HOME MANAGEMENT

ABSTRACT

Approaches to the management of homes are numerous. Many of them however fall within the three popular schools of management, namely: Classical/Formal; Human Angle/Public Relations; and Modern schools. Through a comparative analysis of the several approaches, this study identifies those that are most suited to the management of broadcasting in developing societies like Nigeria. The chosen approaches are then reviewed to underscore the merits of each of them for easy assimilation by any broadcast manger This study assessed the use of radio and other means of information dissemination among the residents of Ado-Ekiti. It is a survey research employing descriptive research design of the survey type, the instrument used to collect data was questionnaire