THE EFFECT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE CASE STUDY OF SECONDARY SCHOOL IN ODEDA LOCAL GOVERNMENT

CHAPTER ONE

1.0 INTRODUCTION

1.1 BACKGROUND OF THE STUDY

Alfred (2006) and Andrew (2005) says communication is a basic human need and for that reason, man has always found a means of meeting this need either through personal or mass communication. Unlike in the part, the people of the world are today living in a global village because of various break through information technology. According to a Canadian professor of English Marshell Mcluhan, “The world is now compressed into a single electronic chat room. Katz (2009) opines that information that usually takes many days or weeks to dimension now takes seconds or minutes. It is now possible for people to make interpersonal communication with others to get desired information as quickly as possible from other areas of the country or form other countries with the use of social media without leaving their immediate environment. The growth of technology towards the end of 20th century propelled by the emergency of the internet, satellite etc led to what is called social media. While social media on the other hand is a term in this present, world which means the encompasses of the emergency of digital, computerizsed or networked interactive information channel.

It should be noted that because, also social media is a form of electronic communication which facilitates interaction based on certain interests and characteristics. Social media are made for social interaction, using highly accessible and scalable publiching techniques. Social media use web-based technologies into social dialogue and one of such are Facebook, twitter, eskimi and 2go social networking.

According to Harvard, sophomore and work Zuckerberg (2006) Facebook was actually made by hacking Harvard’s data base containing identification images of students. Facebook started as a local social network made for the students. the initial idea was actually to compare the faces of students with images due to potentially damaging contents of the site, the creators decided to put it down before it caught the attention of school authorities. The application was shut down, but the idea of creating on online community of students came to existence. The plate form was then improved and sooner than they expected, face book was released in campuses other than Harvard. Therefore, high schools were already starting to get attracted to the idea of having online communities, thus opening the website to the younger offered the opportunity to the rest of the world. As 2007 approached, the registrants reached an overwhelming digit-roughly a million dozen. Facebook has grown to become the biggest and most popular social networking site today with a population of above 500 million active users (Facebook statistics, 2012).

According to Harvard (2012) also, 2go, formally 2go travel, is a ferry company which is based in Manila, Philippines with its main hub located in eva macapagal super terminal in pier is in the manila south Harbor. Until 2012, 2go was known as Negro navigation. It changed its name following a significant realignment of ferry transportation in the phillippines which saw long-standing companies super ferry, cebu ferries and super cat first merged into super ferry, under the Aboitiz transport system and then purchased by Negros navigation. According to Andrew (2005) information travels over the internet through a variety of language known as ‘protocols’. The term internet is actually a short form for internet network, which implies that internet is a networks, which implies that internet is a network of computer networks. Computer accepts, data, process it, stores it and give it out when required. It became possible for people to chat from terminals which led to networking.

The worlds first commercial space communication company created by the United state congress in 1962 was the communication satellite corporation (COMSAT). In 1964, the United state government and eleven (ii) foreign nations signed a space communication pact. The partnership was known as international telecommunication satellite organization (INTELSAT). The internet known as the world’s information super high way” is a world wide inter-connected computer Network (Andrew 2015). In the view of Paul (2010) intenet is a massive network of network”, a networking infrastructure which connects millions of computers together globally, forming a network in which any computer can communicate with each other as long as the are both connected to internet. The internet consist of local area network (LAN), connecting computers in the same building while wide area network (WANS) connecting several LANS in different locations. It consists both private, commercial, government and academic network including a grown number of home computer.