THE EFFECT OF PRODUCT QUALITY ON BRAND LOYALTY

ABSTRACT

This study is about the discussion on the relationship between attributes of product quality with brand loyalty in Nigeria. It helps to extend the understanding of the feelings and effects formed as a result of the reception of quality. Result obtained in the study were different from the product quality based in the perceived quality (Extrinsic Attributes) was still found to have significant influence on the Brand loyalty this happened because the customer has developed perception that derived from high level of customer, awareness, good image, sales, promotion etc. by doing this only cap can be closed with a clear picture on the extended scope of market economic which can be further extended.