THE EFFECT OF CULTURAL IMPERIALISM ON BROADCAST MEDIA CERTAIN

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The objective of the study are to: I. Find out the extent of the practice of cultural imperialism on NTA channel 12Uyo. II. Find out its effect on viewers III. Find out viewers reaction of cultural imperialism on broadcast media content of NTA channel 12Uyo IV. Find out reason for the adoption of cultural imperialism on television screen of NTA 12Uyo

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