THE EFFECT OF BRANDING ON PRODUCT MARKETING

THE EFFECT OF BRANDING ON PRODUCT MARKETING

Abstract

The project work is designed to give insight to the effect of branding on product marketing.  This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries. Branding is essential for advertising effectiveness.  This is because it is branding that distinguishes similar products of different manufacturers.  It helps consumers to establish the brand identity of various producers. Branding can be defined as of a name, a term, symbol or design or a combination of these to identify for the consumer and relates it to brand and product for the consumer and relates it to brand product design. The hope of the marketing is to find or develop a brand name that strongly relates to the personal value structures of a large segment of the market. The research work consists of five chapters.